100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MBA 706 Koksal Test 2 Questions and Answers 100% Correct $14.99
Add to cart
Quickly navigate to
Preview
  2.  
  3. MBA 706
  4.  
  5. MBA 706

Exam (elaborations)

MBA 706 Koksal Test 2 Questions and Answers 100% Correct
 0 purchase
  • Course
  • MBA 706
  • Institution
  • MBA 706

MBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% CorrectMBA 706 Koksal Test 2 Questions and Answers 100% Correct Market Segmentation - ANSWER-Usually one product/marketing approach does ...

[Show more]

Preview 3 out of 21  pages

Document information

  • October 10, 2024
  • 21
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mba 706 koksal test 2 questions and answers 100 c
  • mba 706 koksal test 2 questions and answers
  • market segmentation answer usually one product

Written for

  • MBA 706
  • MBA 706

Seller

avatar-seller
NursingTutor1

Reviews received

Content preview

MBA 706 Koksal Test 2 Questions

and Answers 100% Correct


Market Segmentation - ANSWER-Usually one product/marketing approach

does not appeal to all customers




Market Segmentation - ANSWER-Market needs to be strategically divided into

groups consisting of consumers with similar wants and needs.




Market Segmentation - ANSWER-Process of dividing consumers into groups

with similar wants and needs.




Undifferentiated marketing - ANSWER-Instead of segmentation, company

targets all consumers with a single offering.




Differentiated marketing - ANSWER-Company targets different segments

using different marketing mixes.

,Concentrated marketing - ANSWER-Company targets a single segment




Measurable - ANSWER-Data should be available to evaluate the

attractiveness of segmentation.




Accessible - ANSWER-Segment should be accessible to the company




Substantial - ANSWER-Segment should be large and valuable.




Unique - ANSWER-Segment should be distinguishable from other segments.




Appropriate - ANSWER-Characteristics of the segment should not contradict

the resources of the objectives of the company.




Process of Positioning - ANSWER-Deciding on the ones to be emphasized.




Process of Positioning - ANSWER-Implementing the positioning concept.

, Confused Positioning - ANSWER-Consumers are confused as to what the

company stands for because the company is making too many claims about

what it is or changing its claims too often.




Stable - ANSWER-Company should be able to predict the behavior of the

segment in the future.




Geographic - ANSWER-One of the easier methods of segmentation. Markets

are divided into groups based on geography.




Geodemographic - ANSWER-Combines geographic and demographic factors.




Demographic - ANSWER-Markets are divided into groups using variables.

Age, sex, income, education, etc.




Behavioral - ANSWER-Markets are divided into groups based on measures

such as attitudes, knowledge, loyalty, benefits sought, etc.




Market Targeting - ANSWER-Segment should match company objectives and

company should have necessary resources.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller NursingTutor1. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $14.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67479 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 15 years now

Start selling
$14.99
  • (0)
Add to cart
Added