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UWEC Marketing 330 - Exam 3 questions & correct answers
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UWEC Marketing 330 - Exam 3 questions & correct answers
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UWEC Marketing 330 - Exam 3Products - correct answer ✔✔Everything, both favorable and unfavorable that a person receives in an
exchange
Manufacturer's Brand - correct answer ✔✔The brand name of a manufacturer
Private Brand - correct answer ✔✔A brand name owned by a wholesaler or a retailer
Individual Branding - correct answer ✔✔Using different brand names for different products
Family Branding - correct answer ✔✔Marketing several different products under the same brand name
Brand Extensions - correct answer ✔✔when an organization uses one if its existing brands to brand a
new product in a different product category
Co-Branding - correct answer ✔✔Two or more well known brands are combined with each other
expecting the other brand name to strengthen purchase intentions
Brand - correct answer ✔✔A set of associations that linked to a person, product, a division, or a
company
Integrity of a Brand - correct answer ✔✔A brand is a promise to achieve certain results, experience, or
act.
Ex: Coffee in US = in China
Personal Brand - correct answer ✔✔what comes to mind when people think of you, what makes you
stand out or be unique
, Positioning Statement - correct answer ✔✔A corporate statement that defines the benefit of your
product or service to your target audience and states how you are different from competitors
Core Product - correct answer ✔✔The products fundamental utility or main benefit and addresses the
basic need of the customer
Supplemental Features - correct answer ✔✔Provide the added value or attributes in addition to a
products core utility or benefit and help to differentiate the product brand from another
What are the 4 Supplemental Features - correct answer ✔✔Installation
Delivery
Training
Financing
Convenience Product - correct answer ✔✔These are consumer products and services that the customer
usually buys frequently, immediately, and with a minimum comparison and buying effort
generally inexpensive
many retail outlets
heavy brand promotion
Shopping Products - correct answer ✔✔These are consumer products and services that the customer
compares carefully on suitability, quality, price, and style
more extensive research
available substitutes
less frequent purchases
no brand loyalty
low inventory turn over
Logo - correct answer ✔✔A graphic mark or symbol commonly used by commercial enterprises,
organizations, and even individuals to aid and promote instant public recognition
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