DECA ALLI LEE EXAM QUESTIONS & ANSWERTS
definition of channel management (CM,4,2023 Area Marketing Cluster) - ANSWERSa process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base.
definition of affinity partnership...
definition of channel management (CM,4,2023 Area Marketing Cluster) - ANSWERSa process where the
company develops various marketing techniques as well as sales strategies to reach the widest possible
customer base.
definition of affinity partnership (CM,7,) - ANSWERSa partnership between a company (supplier) and an
organization that gathers persons sharing the same interests to bring a greater consumer base to their
service, product or opinion.
definition of possession utility (EC,15) - ANSWERSthe amount of usefulness or perceived value a
consumer derives from owning a specific product and being able to use it as soon as possible
definition of recession (EC,18) - ANSWERSa period of temporary economic decline during which trade
and industrial activity are reduced, generally identified by a fall in GDP in two successive quarters
definition of ambiguity (EI,29) - ANSWERSthe quality of being open to more than one interpretation;
inexactness
definition of exploratory research method (IM,44) - ANSWERSa methodology approach that explores
research questions that have not previously been studied in depth
definition of judgement sampling (IM,45) - ANSWERSis a non-probability sampling technique where the
researcher selects units to be sampled based on his own existing knowledge, or his professional
judgment
definition of SUGGING (IM,47) - ANSWERSmeaning "selling under the guise of research"
definition of touchpoint (PM,84) - ANSWERSA contact point between an enterprise and its customers.
Touchpoints may occur in any channel (e.g., via phone, the Web or direct contact with a salesperson)
, definition of institutional advertising (PR,86) - ANSWERSa strategy that promotes an organization and all
its offerings. Sometimes called corporate advertising, this strategy typically focuses on increasing
exposure to the company's overall brand, image and core message
definition of coercion (CM,5) - ANSWERSthe practice of persuading someone to do something by using
force or threats
definition of omission (IM,41) - ANSWERSthe action of excluding or leaving out someone or something
definition of cover letter (PD,68) - ANSWERSa letter sent with, and explaining the contents of, another
document or a parcel of goods
definition of oligopoly (PI,72) - ANSWERSa state of limited competition, in which a market is shared by a
small number of producers or sellers
definition of obsolescence (PM,81) - ANSWERSthe process of becoming obsolete or outdated and no
longer used
definition of financial penalty (FI,88) - ANSWERSrefers to payment that has to be paid for breaking the
law or the terms of a contract
definition of testimonial (PR,89) - ANSWERSa formal statement testifying to someone's character and
qualifications
Definition of GDP (EC,17) - ANSWERSGDP measures the monetary value of final goods and services—that
is, those that are bought by the final user—produced in a country in a given period of time
definition of jargon (PD,27) - ANSWERSspecial words or expressions that are used by a particular
profession or group and are difficult for others to understand
definition of market share (MP,50) - ANSWERSthe portion of a market controlled by a particular company
or product
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