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Sports Marketing Final Exam 2024 Questions With Complete Solutions!!
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Sports Marketing Final Exam 2024 Questions With Complete Solutions!!
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Name: Score:259 Multiple choice questions
Term 1 of 259
14. _____ is the systematic process of collecting, analyzing, and reporting information to enhance
decision making throughout the strategic sports marketing process.
General business research
Customer research
Sports marketing research
Target market research
Term 2 of 259
3) ___________ competition strategy is when sellers primarily stimulate consumer demand by offering
consumers lower prices
Non-price
Price
Direct
Indirect
Term 3 of 259
3. _________ are the influences within the organization that can affect the strategic marketing process.
Internal forces
External contingencies
SWOT
Internal contingencies
,Term 4 of 259
26. Sex appeal is an advertising strategy, but is a delicate and ethical subject?
TRUE
FALSE
Term 5 of 259
27) In the control phase, what method is defined as the critical evaluation of plans, activities, and
results-thereby providing information for future action?
Process Control
Planning assumptions control
Strategic control
Contingency control
Term 6 of 259
14. New sports facilities such as the Cowboys Stadium in Dallas influences attendance
TRUE
FALSE
Term 7 of 259
5. An interactive form of interpersonal communication designed to build customer relationships
and produce sales or sports products, services, or ideas.
Trademarking
Sponsorship
Personal selling
None of the Above
,Term 8 of 259
15) ______ indicates the ability of a company to pay off short-term obligations without selling assets
Liquidity ratio
Profitability ratio
Activity ratio
Leverage ratio
Term 9 of 259
37) ______ is an external factor that influences the pricing of a sport product
Economy
Product
Promotion
Cost
Term 10 of 259
14. The goal of sponsorship investment includes?
Organizational objectives
Marketing goals
Promotional strategies
All of the Above
, Term 11 of 259
35) This type of ratio measures the sales productivity and utilization of assets
Activity ration
Leverage ration
Liquidity ration
Profitability ratio
Term 12 of 259
34) Which of the following is NOT one of the four types of pricing objectives?
Income
Sales
Competitive
Private objectives
Term 13 of 259
8. Which of the following is not included as a sponsorship budgeting method?
Competitive parity
Arbitrary allocation
Percentage of sales
Value-added promotions
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