Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen 9781260881226 All Chapters 1-11
Test Bank for Human Resource Management 6ce 6th Canadian Edition by Sandra Steen, Raymond Andrew Noe, John R. Hollenbeck, Barry Gerhart, Patrick M. Wright. Full Chapters test bank are incl...
HUMAN RESOURCE MANAGEMENT, 6TH CANADIAN EDITION BY SANDRA STEEN
,Test Bank for Human Resource Management, 6th Canadian Edition by Sandra Steen
Table of Contents
SECTION 1: The Human Resource Environment
Chapter 1: Strategies, Trends, and Challenges in Human Resource Management
Chapter 2: Equity, Fairness, Health, and Safety in the Workplace
SECTION 2: Preparing for and Acquiring Human Resources
Chapter 3: Analyzing Work and Designing Jobs
Chapter 4: Planning for and Recruiting Human Resources
Chapter 5: Selecting Employees
SECTION 3: Talent Management
Chapter 6: Training, Learning, and Development
Chapter 7: Managing Employees' Performance
SECTION 4: Compensating and Rewarding Human Resources
Chapter 8: Total Rewards
SECTION 5: Meeting Other HR Goals
Chapter 9: Labour Relations
Chapter 10: Managing Human Resources Globally
Chapter 11: Creating and Sustaining High-Performance Organizations
,1
CORRECT ANSWERS ARE LOCATED IN THE 2ND HALF OF THIS DOC.
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A marketing plan is broken down into various components and specifies the marketing
activities for a specific period of time.
⊚ true
⊚ false
2) If customers want product A more than product B, the demand for product A will be
more
than product B.
⊚ true
⊚ false
3) Marketers find it practical to sell their products and services to everyone.
⊚ true
⊚ false
4) The process of identifying customer segments that a company wants to target with its
products and services requires market research.
⊚ true
⊚ false
5) Marketing is about an exchange—the trade of things of value between the buyer and the
seller so that each is better off as a result.
⊚ true
⊚ false
6) Marketing mix is the controllable set of activities that a firm uses to respond to the wants
of
its target markets.
⊚ true
⊚ false
7) Services are tangible customer benefits that are produced by people or machines and can
be
easily separated from the producer.
⊚ true
⊚ false
, 8) Ideas include thoughts, opinions, philosophies, and intellectual concepts that cannot be
marketed.
⊚ true
⊚ false
9) Price doesn't always have to be calculated in monetary terms.
⊚ true
⊚ false
10) Promotion generally can enhance a product or service's value.
⊚ true
⊚ false
11) Marketers can deliver greater value to consumers by treating the four Ps as separate
components rather than configuring them as a whole.
⊚ true
⊚ false
12) Some companies engage in both B2B and B2C marketing at the same time.
⊚ true
⊚ false
13) Marketing cannot be designed to benefit an entire industry at a time.
⊚ true
⊚ false
14) The four different marketing orientations include product orientation, buyer
orientation,
market orientation, and value-based orientation.
⊚ true
⊚ false
15) Product-oriented companies start the product development process within the
company;
whereas market-oriented companies start the process by looking at the market.
⊚ true
⊚ false
16) Product-oriented companies focus on whether the products best satisfy customers'
needs.
⊚ true
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