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Crossmediaplan - Jaar 1 - Cijfer: 8
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HBO Communicatie Inholland. Dossier Crossmedia plan uit jaar 1
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Voetbal InsideCrossmediaplan
Carmen Tromp
617175
CO1B
Mark Jacobs
26 maart 2018
,Inhoudsopgave
INLEIDING .......................................................................................................................................... 3
ANALYSE VOETBAL INSIDE ................................................................................................................. 4
BESCHRIJVING FORMAT ........................................................................................................................... 4
ONDERBOUWING KEUZE .......................................................................................................................... 4
GEBRUIKTE MEDIA .................................................................................................................................. 4
DOELSTELLINGEN.................................................................................................................................... 8
DOELGROEP, PRIMAIR, SECUNDAIR ............................................................................................................ 8
IJKPERSOON EN INTERESSES ...................................................................................................................... 8
ARCHETYPE ........................................................................................................................................... 9
MEDIAGEBRUIK.................................................................................................................................... 10
FLOWCHART ........................................................................................................................................ 11
ANALYSE CONTENT .......................................................................................................................... 12
CONTENTRELATIES ................................................................................................................................ 12
STORYTELLING ..................................................................................................................................... 12
MEDIUMSPECIFICITEIT ........................................................................................................................... 12
USABILITY ........................................................................................................................................... 12
RELEVANTIE ........................................................................................................................................ 13
CO CREATIE ......................................................................................................................................... 13
CROSS OVERS ...................................................................................................................................... 13
EIGEN ARTIKEL ................................................................................................................................. 14
CROSSMEDIACONCEPT........................................................................................................................... 14
CONTENT BESCHRIJVING ........................................................................................................................ 14
STORYTELLING ..................................................................................................................................... 14
MEDIUMSPECIFICITEIT ........................................................................................................................... 15
USABILITY ........................................................................................................................................... 15
RELEVANTIE ........................................................................................................................................ 16
CO CREATIE ......................................................................................................................................... 16
CROSSOVERS EN FLOWCHART.................................................................................................................. 16
BIJLAGE 1 – ARTIKEL VOETBAL INSIDE .............................................................................................. 17
BIJLAGE 2 – ARTIKEL VOETBAL INSIDE .............................................................................................. 18
BIJLAGE 2 – SEKSHOROSCOOP ......................................................................................................... 19
BIJLAGE 3 – FLOWCHART ................................................................................................................. 23
BIBLIOGRAFIE ................................................................................................................................... 24
Crossmedia 2
, Inleiding
Tegenwoordig leven wij in een wereld waar de media een groot deel uit maakt van ons
leven. Vooral door de opkomst van nieuwe media als internet en de mobiele telefoons zijn
wij voortdurend aan het scrollen op Facebook, like’en op Instagram en Retweeten op
Twitter. Voor grote redactionele bedrijven betekent dit dat zij zich hierop moeten
aanpassen. Waarom zouden mensen nog de krant kopen als je deze ook online op je
smartphone kan lezen? Toch weten veel bladenmakers hun hoofd boven water te houden.
Volgens het Basisboek Crossmedia Concepting kunnen bedrijven die meegroeien met de
media en hier goed op inspelen, blijven bestaan (Reynaert, Dijkerman, & Fokkema, 2009).
Voor dit Crossmediaplan heb ik gekozen om het magazine Voetbal Inside onder de loep te
nemen en te analyseren.
Crossmedia 3
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