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MNG3702 UPDATED EXAMINATION STUDY PACK 2024
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BMZ ACADEMYTHE BMZ ACADEMY
@061 262 1185/068 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213
,QUESTION 1: capabilities and capacity Absorptive capacity refers
According to Venter and Botha (2019) businesses thrive on their strategic resources that
include theory special skills and abilities. Venter and Botha (2019) distinguishes a business’
absorptive capacity is a key to sustained success of the business in the fluid environment that
is characterised by strong competition. This entails the special ability of a business
organisation tom recognise information within its environment and assimilate such information
into crucial knowledge that can be utilised into business processes and activities. According
to Venter and Botha (2019) such strategic capabilities vary from organisation to organisation
like other resources that businesses own. In this regard, Venter and Botha (2022) identify four
dimensions of absorptive capacity namely acquisition of external information, assimilation of
acquired information, transformation of knowledge and application of new knowledge.
Acquisition of External Information
Given that the market changes constantly, it is important that business organisations must
invest in their capacity to effectively identify and acquire new knowledge from external
sources. Such information includes important fundamentals that can affect the market,
operations and indeed all activities of the organisation. According to Venter and Botha (2019),
although this may be limited by dominant management logic, business must be adequately
and proactively able to acquire significant information through strategic research, networks
and partnerships with key players and sources in the market to acquire crucial information
about the market.
The case reveals that Netcare pays special attention to the external environment with a special
interest to get external information. For instance, the case reports that Netcare collaborated
with Nedbank in 2013 on environmental project to reduce energy intensity by 30% within 10
years. Environmental awareness, according to Venter and Botha (2022) is important for
successful businesses in contemporary business field and responsible businesses are
engaging in such strategic investments as done by Netcare to reduce their footprint in
environmental degradation. Furthermore, Netcare is driving strategic engagements with
doctors and funders, so that it can get information about the quality of their facilities as well as
products and services that are needed to promote inclusivity and access. Thes add to the
longitudinal records of healthcare during periods of recovery and wellness and the company
also create a customer engagement platform that provides an interface for patients to access
their health and care data over their entire lifetime.
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,ASSIMILATION OF INFORMATION
Once information is received, businesses should be able to comprehend such information and
interpret it into innovative knowledge that can be subsequently merged with pre-existing
knowledge. According to Venter and Botha (2019) information assimilation entails the process
by which a business examines, interpret, and amalgamate important information to align it with
its pre-existing knowledge base.
Evidence from the case reveals that with digitized patient health records across all Netcare
service platforms Netcare applies rich data analytics to inform clinical decisions and outcomes.
The company creates a customer engagement platform that provides an interface for patients
to access their health and care data over their entire lifetime. It is even noted in the case that
the Netcare Group invests in growing and continually improving their capabilities and capacity,
and in partnering with the public sector in South Africa, to support the effectiveness of the
national healthcare systems in which they operate.
TRANSFORMATION
According to Henry (2021) transformation refers to the abilities and capacity of the
organisation to combine new knowledge with its current knowledge. Thus, an organisation
must develop new systems and practises through combining external information and existing
knowledge.
According to the case, Netcare incorporates innovative technologies and advanced medical
equipment. This helps the company to enhance the quality of patient care. the case adds that
Netcare’s continuous investment in the latest medical technologies and high-level professional
expertise and its commitment to caring for patients, make them a leading healthcare provider.
APPLICATION OF KNOWLEDGE
This is the last dimension of absorptive capacity which involve the real benefit absorptive
capacity that is manifested in the new knowledge being implemented into the business.
According to Venter and Botha (2019) when the new information is acquired, assimilated and
transformed into knowledge, the business needs to effectively utilise this newly acquired
knowledge to enhance its business activities, systems, processes, products, or services.
According to Venter and Botha (2019), businesses that can utilise new knowledge can achieve
a competitive edge and generate superior value for their various stakeholders.
The case gives evidence that Netcare is dedicated to quality improvement initiatives as it
seeks to effectively implement upper-cut practises throughout its healthcare facilities. For
instance, the case notes that Netcare’s continuous investment in the latest medical
technologies and high-level professional expertise and its commitment to caring for patients,
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, make them a leading healthcare provider. Pursuant of its core purpose to provide the best and
safest patient care, Netcare engage everyone with empathy and respond with acts of
compassion in all their interactions with patients and their families. Netcare’s strategy
responds decisively to the changing healthcare environment and creates sustainable
competitive advantage for the Group. Netcare reinvents how they deliver health and care,
moving away from the siloed and episodic approach typical of traditional healthcare provision.
The Group provides person-centred health, seamless and integrated services across all their
platforms, enabled by digitisation and informed by rich data.
QUESTION 2: Strategy map
STRATEGY MAP
According to Venter and Botha (2022) the balanced scorecard is a strategic tool that helps
business to align strategic direction of the organisation with the business metrics across the
entire organisation. In this regard, a strategy map is a visual representation of objective and
goal setting in a business that connects the objectives of the business with the four crucial
elements or perspectives of the balanced scorecard namely customers buhsi9ness
processes, financial, customer as well as learning and growth of business. Netcare’s vision,
mission and core purpose are aligned to give a strategic fit in the organisation’s strategic
direction as shown in the following strategic map.
ELEMENT STRATEGIC OBJECTIVES
Reduced environmental
FINANCIAL costs, more environmental
PERSPECTIVE grants/funding
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