NUSC 4272 Exam #1 Questions and Answers (100% Pass)
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Course
NUSC 4272
Institution
NUSC 4272
Difference between macro & micro-marketing
Macro: looking at the economy's entire marketing system
Micro: look at individual company
Different types of economies
Russia-- centrally planned economy, globally integrated market
economy
China-- socialist market economy
Law of diminishing dem...
✓ Fairly homogeneous group of customers to whom a company wishes
to appeal
>> must have a clear focus
>> target (niche) vs. mass marketing
>> define characteristics and needs
>> age, income, ethnicity, religious background, education
Marketing strategy: marketing mix
✓ Controllable variables which the company combines in order to satisfy
the target group
Product
>> developing the right product for the customer
Price
>> market price
>> what is it worth to the consumer
Place
Master01 | October, 2024/2025 | Latest update
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