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Public Relations Management questions with answers.
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Public Relations Management questionswith answers.
Becoming a professional or knowledgable public relations practitioner involves developing skills in five
fairly distinct areas, what are they? ANS -Communication, Media Relations, Persuasion, Mass
Communication, and Public Opinion
Becoming a professional or knowledgable public relations practicioner involves developing skills in five
fairly distinct areas, why? ANS --Communication: Being able to communicate and send messages as well
as being able to understand messages through listening and dialogue.
-Media Relations: The technology function that is based on the technical skill of producing public
relation outputs.
-Persuasion: Can help us with what we bring to audiences so that we have an influence on behaviors and
opinion.
-Mass Communication: This is the study of how people relay information through the mass media. By
looking at the different studies and shifts in mass media, PR practitioners are able to see the most
successful or least successful way to use the different forms of media.
-Public Opinion: Crucial to understanding the collective opinion of people on certain issues.
What is a workplace area that we have discussed in class? ANS -Environmental PR
What are 4 recent or ongoing challenges in the environmental PR field? ANS --Continuing challenge
building an environmentally sustainable economy and society where monetary gain coexists with
ecological concerns (clean air and water)
-EPA taking a stance on VW emissions- cheating scandal; Zika Virus, challenge is educating the public on
each issue at hand.
-PR Practitioners now have to work harder to market and promote many companies "green
credentials"--have to be more full service oriented.
How best can we harness the power of social media to assist us when working in a non-profit
organization setting? Think is broad terms. ANS -Developing public awareness of purpose and activities,
Induce individuals to your organizations services, create educational materials, recruit and train
volunteer workers, obtain funds to operate the organization
, Briefly explain why Thomas Hagley's relatively simplistic statement that his past work as a public
relations specialist has really involved just "influencing behavior"? ANS -Hagley states that we influence
behavior through strategic communication. PR specialists spend time researching the best time to post,
where to post, and what audience they are trying to reach. Basically they are trying to persuade their
audiences to either go buy their product, vote for someone specific, listen to a radio station, etc. In
reality, PR specialists work to reach their audience at the perfect time in the best way to
persuade/influence them to do what they want.
List a minimum of five questions to ask yourself when evaluating individual media requests during a
crisis situation. ANS -1.) What do we gain by participating?
2.) What are the risks in participating?
3.) Can we get our message across?
4.) Is this audience worth the time and effort?
5.) How will management react to our suggested decision to participate (or not)?
6.) Is there a better way of getting our message out?
What management concept/theory/general tip that we discussed this semester seemed the most
relevant to you and why? ANS -Human Relations Theory. It believes that if management or bosses show
more attention to employees that they will be more productive and produce more. I definitely agree
with this after working in a work place like the Hub. The more attention we get the more diligent we are
in our tasks and the more leases we typically get signed. We also do better if our team members
encourage us to do better or ask for our help.
What is Quantitative Research? ANS --Numerical guesses
-Researchers seek to explain the causes of change primarily through objective measurement and
statistics.
-Use experimental designs to reduce error, control biases and eliminate influence
-Researchers avoid bias
-They believe that we can identify reasons and explanations
What is Qualitative Research? ANS --Researchers see events as socially constructed through INDIVIDUAL
perceptions.
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