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PUBLIC RELATIONS QUESTIONS WITH ANSWERS.
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PUBLIC RELATIONS QUESTIONS WITH ANSWERS.
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PUBLIC RELATIONS QUESTIONS WITHANSWERS.
1. Expert Prescriber - similar to the role a doctor performs with a patient: He or she is an authority on a
particular industry, problem, or type of public relations and is given the primary responsibility to handle
this function as a consultant or with little input or participation by other senior management.
2. Problem-solving Facilitator - collaborates with other managers to define and solve problems. This role
requires that the professional is a part of the dominant coalition of the organization and has access to
other senior managers. The problem-solving facilitator helps other managers think through
organizational problems using a public relations perspective.
3. Communication Facilitator - is a boundary spanner who listens to and brokers information between
the organization and its key publics. According to Cutlip, Center, and Broom, the goal of this role is "to
provide both management and publics the informat ANS -According to Broom's 1982 typology there are
4 PR practitioner roles. Name these 4 roles and explain what the PR practitioner does in each of them.
(Ch 1. pages 8-16)
a typical example or pattern of something; a model. world view.
1. Technology change
2. Power Shift
3. Involving environment ANS -What is a paradigm? Give three examples of things that might prompt a
shift in paradigm.
Operational Management-
Different tools (e.g. lean, six sigma, quality circles, etc.)
Routine, day to day, decisions, controls and actions that help organization function - happens at all
departmental and functional levels.
ex. planning and monitoring what will happen day-to-day and making sure the company is meeting the
goals for the day
Strategic Management-
Values, vision, blue-sky brainstorming, learning organization, etc.)
Key decisions and actions that determine the overall position / direction of an organization
, ex. If the company was re-branding they would help in brainstorming what that means and what
direction the company is going toward ANS -What is the difference between strategic and
tactical/operational management? Give an example of the application of each. (Moss Chapter 5)
Analysis - Choice - Implementation - Evaluation
A- Stakeholder analysis and issues analysis, PESTLE SWOT
C- Communication priorities and objectives, strategies, picking the best way to do it
I- Structures, processes and relationships- putting the plan into action in the best way
E- seeing if it worked
feedback loop ANS -Identify all the stages and critical aspects of the C-MACIE framework. Explain what
happens in each stage. b
S- Strength W-weakness
Location of business Damaged Reputation
Popular item Poor quality Item
O-oppertunity T- Threat
Developing Technology Competitor
New international Market More expensive ANS -What is a SWOT analysis? Give an example using the
SWOT chart with two items in each category.
P- Political - Change of government
E- Economic - Foreign Exchange Rates
S- Social - Cultural trends
T- Technological - Impact of new media
L- Laws
E- Environmental - Climate change ANS -What is a PESTLE analysis? Give a detailed example of one using
one factor for each category.
Corporate culture refers to the beliefs and behaviors that determine how a company's employees and
management interact and handle outside business transactions. Often, corporate culture is implied, not
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