Introduction to Entrepreneurship and Small Business Management (MNE2601)
Exam (elaborations)
MNE2601 ASSIGNMENT 04 ANSWERS DUE 28 OCTOBER 2024
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Course
Introduction to Entrepreneurship and Small Business Management (MNE2601)
Institution
University Of South Africa (Unisa)
MNE2601 ASSIGNMENT 04 ANSWERS DUE 26 OCTOBER 2024
Assignment 04 (50 marks)
The purpose of a pitch is to tell your story in an organised way that is understandable to
your audience. You are required to come up with a pitch for your innovative idea. Your idea
needs to be innovative.
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Introduction to Entrepreneurship and Small Business Management (MNE2601)
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MNE2601 ASSIGNMENT 04 DUE 26
OCTOBER 2024
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, 1. Before the Pitch (Preparation)
1.1. Know Your Audience
Understanding who will be in the room is crucial to crafting a message that
resonates. Research your audience's interests, goals, and preferences. This
includes their industry knowledge, the pain points they care about, and the level of
technical detail they expect. Tailoring your presentation to their priorities will make
your pitch more persuasive. For example, if you’re pitching to investors, focus on
return on investment (ROI) and market potential. If your audience is a panel of
experts, highlight innovation and technical aspects.
1.2. Plan and Research
This is the backbone of your preparation. Know your product or idea inside out,
including its strengths, weaknesses, market trends, competition, and legal or
regulatory considerations. Research any relevant statistics and case studies to back
your claims. The more you know, the more confident and convincing you’ll be.
Thorough planning also means practicing your pitch several times, fine-tuning it to
ensure a smooth delivery that stays within the allotted time.
1.3. Channel Nervous Energy
Nerves can affect even the most experienced speakers. Instead of trying to eliminate
nervousness, channel that energy into your delivery. Focus on your message and
your audience rather than your anxiety. A well-rehearsed pitch will give you
confidence and allow you to engage with your audience more effectively. Practice
deep breathing techniques or mindfulness before presenting to calm your nerves.
1.4. Clear Objective
Be clear on what you want to achieve with your pitch. Is it investment, partnerships,
or customer interest? Your goal will guide the key points of your pitch. For example, if
your goal is to secure investment, your pitch should focus on financial viability,
market demand, and profitability. Stay focused on this objective throughout the
presentation to avoid getting sidetracked.
1.5. Anticipate Questions
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