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Strategic Communication questions & answers.
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Strategic Communication questions &answers.
IMC stands for ANS - Integrated Marketing Communication
it insures consistent consumer messages and coordinated media.
IMC ANS - a strategic business process used to plan, develop, execute and evaluate a series of
coordinated, measurable, persuasive brand communication programs over a period of time with
consumers, customers, prospects as well as other targeted and relevant external or internal audiences
- DR. DONALD SCHUltz
IMC must focus on delivering concise, consistent and clear brand messages.
4 functions of IMC ANS - inform - left brain thinking
persuade - left brain thinking
entertain - right brain thinking
motivate - right brain thinking
six major categories of IMC ANS - advertising
sales promotion
brand visibility
public relations
digital platforms
personal contact
What is advertising? ANS - it is a form of persuasive communication created for a specific purpose,
targeted at a particular audience, requiring payment for messages delivered through a proprietary
medium.
, 5 major parts of an IMC industry ANS - advertisers
agencies
media
suppliers
technology
five primary types of advertisers ANS - consumer
business to business aka industrial advertisers
government
non profit - charities
advocacy - belief and attitudes of an individual (election periods)
stages consumers are in ANS - awareness
consideration
intent
purchase
the amount of time needed to finalize a plan depends on ANS - the size of a company
brands involved
management approach
IMC planning process begins with ANS - research
development of strategies
production of communication material
purchasing of media
an evaluation of IMC
SEO involves selecting keywords and conducting other activities for what purpose ANS - improving
search engine results rankings
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