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Strategic Communications Test #1 questions with answers.
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Strategic Communications Test #1questions with answers.
Strategic Communication Definition ANS -how an organization presents/promotes itself through the
intentional activities of its leaders, employees, and communication practitioners.
Purpose of a Strategic Communication Campaign ANS -to achieve specific goals and present a unified
message throughout all types of communication
Characteristics of Strategic Communication ANS -family of messages with coordinated verbal & visual
messages
ROSIE ANS -Research
Objectives
Strategy
Implementation
Evaluation
Campaign Research ANS -collection of data to develop and evaluate the campaign strategy
Reasons You Should Conduct Research ANS -Understanding the Client
Identifying a Problem
Analyzing the Competition
Understanding the Target Audience
Identifying Key Message
Sparking Creativity
Choose most Effective Campaign Tools
Types of Research ANS -Formal: Planned activities that gather data (surveys, interviews)
, Informal: Observation and conversations
Types of Research Methods ANS -Quantitative: Percentage & Numbers (how much or how large the
problem is)
Qualititative: One experience or case study of a specific person
Types of Research Data ANS -Secondary: Previous research that already exists and you have access to
without conducting your own.
Primary: Research that you specifically conduct on your own.
Situation Analysis ANS -History/Background
Current Situation (What are you there to fix?)
What have you done in the past?
SWOT
Competitive Analysis ANS -Who are they?
Who are they communicating with?
What is their message?
Price? Target audience attitude?
4 Areas of Target Audience Analysis ANS -Psychographics
Demographics
Behavioristic
Geographic
Types of Communication Objectives ANS -Output
Outcome
Output Communication Objectives ANS -how much work you did
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