Media Studies: Institutions Theories and Issues (COM3702)
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COM3702
Assignment 3
PORTFOLIO
Semester 2 2024 -
DUE 21 October
2024
QUESTIONS WITH DETAILED ANSWERS
,COM3702 Assignment 3 PORTFOLIO Semester 2 2024 - DUE 21 October 2024
1 INTRODUCTION [5marks:125 words]
2 MEDIA POLICY AND REGULATION
2.1 The nature of media and communication policy: [20 marks:500 words] Read the
Broadband Policy for South Africa. You are expected to read this policy along with your
study materials to answer the questions that follow
2.1.1 Provide your own overview of what the Broadband Policy is all about in a
paragraph. Cite the policy as a source consulted (4 marks).
2.1.2 Define policy as a process and indicate what problem the Broadband Policy seeks
to address. Your answer should be able to demonstrate how the new media or internet
is presenting new challenges to the policymakers. (6 marks)
2.1.3 What stage of the policy cycle do you think the Broadband Policy is currently at?
You need to conduct your own research in order to determine the stage of the policy. (5
marks)
2.1.4 Identify and discuss the phase of communication policy paradigm that
encompasses the Broadband Policy. (5 marks) 2 3
1. Introduction
, The Broadband Policy for South Africa plays a crucial role in shaping the country’s
digital landscape by addressing the growing need for widespread and affordable
internet access. With technological advancements, internet connectivity has become a
fundamental tool for development, social interaction, and economic growth. This policy
outlines the government’s commitment to ensuring that all South Africans, especially
those in underserved and rural areas, have access to high-speed broadband services.
Additionally, it seeks to bridge the digital divide, promote socio-economic inclusion, and
drive innovation. This essay will examine the policy’s nature, the problem it addresses,
and its current stage in the policy cycle.
(125 words)
(5 marks)
2. Media Policy and Regulation
2.1 The Nature of Media and Communication Policy
2.1.1 Overview of the Broadband Policy
The Broadband Policy for South Africa is a comprehensive framework aimed at
ensuring universal access to affordable, high-quality broadband services across the
country. It seeks to promote digital inclusion by expanding internet connectivity to
underserved communities, including rural and marginalized areas. The policy outlines
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