Media Studies: Institutions Theories and Issues (COM3702)
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COM3702
Assignment 3
PORTFOLIO
Semester 2 2024 -
DUE 21 October
2024
QUESTIONS WITH ANSWERS
,COM3702 Assignment 3 PORTFOLIO Semester 2 2024 - DUE 21 October 2024
1 INTRODUCTION [5marks:125 words]
2 MEDIA POLICY AND REGULATION
2.1 The nature of media and communication policy: [20 marks:500 words] Read the
Broadband Policy for South Africa. You are expected to read this policy along with your
study materials to answer the questions that follow
2.1.1 Provide your own overview of what the Broadband Policy is all about in a
paragraph. Cite the policy as a source consulted (4 marks).
2.1.2 Define policy as a process and indicate what problem the Broadband Policy seeks
to address. Your answer should be able to demonstrate how the new media or internet
is presenting new challenges to the policymakers. (6 marks)
2.1.3 What stage of the policy cycle do you think the Broadband Policy is currently at?
You need to conduct your own research in order to determine the stage of the policy. (5
marks)
2.1.4 Identify and discuss the phase of communication policy paradigm that
encompasses the Broadband Policy. (5 marks) 2 3
1. INTRODUCTION [5 marks: 125 words]
, Guidelines:
• Provide a brief overview of the purpose of the assignment, focusing on the
relationship between media policy and regulation, particularly how the Broadband
Policy for South Africa fits into broader communication policies.
• Mention the importance of understanding media policy in the digital age,
particularly in addressing challenges posed by new media and the internet.
• Mention that you will explore the nature of media and communication policy by
analyzing the Broadband Policy.
Example: In the age of digital transformation, media and communication policies play a
vital role in ensuring equitable access to information and technology. This assignment
explores the Broadband Policy for South Africa, which aims to address the digital divide
and promote internet access across the country. By analyzing this policy in the context
of the policy process and communication paradigms, we can understand how new
media challenges traditional policy approaches. The assignment focuses on the
definition of policy as a process, the stages of the policy cycle, and the broader
paradigm shift in communication policy.
2. MEDIA POLICY AND REGULATION
2.1 The Nature of Media and Communication Policy [20 marks: 500 words]
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