Exam (elaborations)
Exam Mama Questions And Answers With Verified Solutions Already Passed!!!
- Course
- Institution
Exam Mama Questions And Answers With Verified Solutions Already Passed!!!
[Show more]
Content preview
Exam Mama Questions And AnswersWith Verified Solutions Already
Passed!!!
One reason why it is essential that objectives be established prior to making
marcom implementation decisions is that objectives provide _____ against which
results can be measured. - ANSWER✔✔standards
The assessment of marcom effectiveness should include, but not be restricted to,
_____. - ANSWER✔✔presales goals
Which of the following is NOT a marcom budgeting method? -
ANSWER✔✔communication-based method
Objective setting and budgeting are _____ marcom decisions. -
ANSWER✔✔fundamental
The first step of the objective-and-task method is _____. -
ANSWER✔✔establishing specific marketing objectives that need to be
accomplished
Advertisers obtain consumer loyalty by providing a brand that meets the needs of
the consumers and _____. - ANSWER✔✔by continually advertising the brand's
merits
Which is generally regarded as the most sensible and defendable advertising
budgeting method? - ANSWER✔✔objective-and-task method
, Which marcom tool is best at encouraging trial purchases? - ANSWER✔✔sales
promotion
The _____ effect is the delay of results of marcom on sales from one time period to
another. - ANSWER✔✔lagged
Why is the ultimate objective to achieve brand loyal consumers? - ANSWER✔✔It
is much cheaper to retain present customers than it is to continuously prospect for
new ones
When consumers have well-established brand preferences, as often happens during
the decline stage of a product's life cycle, what is the most appropriate combination
of advertising and price elasticity to apply? - ANSWER✔✔maintain the status quo
Rick's job at a major consumer goods manufacturer is to oversee the process of
setting advertising objectives, devising budgets, message creation, and determining
media strategy. Rick is involved in _____. - ANSWER✔✔formulating advertising
strategy
A full-service advertising agency _____ - ANSWER✔✔performs all the basic
functions of advertising for a client
Which agency compensation method is closely aligned with the advertiser's sales?
- ANSWER✔✔Outcome-based programs
_____ are involved in getting new business for the agency and working with
clients at a strategic level. - ANSWER✔✔Management supervisors
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller classhub. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
84669 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now