Comprehensive IEB Design Theory Final Summary – a concise and organized study guide covering key concepts, theories, and practical examples. Perfect for efficient exam preparation, this summary includes essential topics in design principles, analysis of case studies, and real-world applications. ...
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Question 1: The Design Process
The Design Process
Linear: a process where each phase follows a specific sequence without revisitation
Cyclical: repeating phases, allowing for continuous improvement based off feedback
Ideation Phase
Interpret/Rationale: summary of brief interpretation, how arrived at design solution
Identify: initial response to theme
Research: existing examples
Analyse: issues related to brief
Concept Phase
Moodboard
Brainstorm: thumbnails
Evaluation: concepts
Selection: final
Development Phase
Exploration: materials, styles, forms etc
Maquettes: prototype
Sample board: Define final materials, textures etc.
Final working drawings: technical layouts, detailed and measured
Production Phase
Planning: progression timeline and record of used materials and tools
Documentation: photographs of process
Exhibition Phase
Final product in context: branding and promotion
• logos, packaging,ads, success review
Question 2: Design Communication
Definiton of Design
To create a detailed plan of a structure, focusing on appearance, convenience and functioning
To invent something in a skillful way for a particular purpose
Main Categories of Design
Visual communication, Surface design, Product design, Environmental design
, Symbolic Language
Signs: object, quality or event whose presence indicates probable presence of something else
Symbols: mark, sign or word that indicates an idea, object or relationship through linkages
• e.g the Nike symbol
Pictogram: a picture that represents a word or idea, images used to represent data (aka icon)
• Gives snapshot of quantity and volume in an impactful way
Ideograms: character symbolising the idea of a thing without indicating sounds used
Typography: consists of fonts, send out a message and emotive feel to the piece
• Size: best used in contrast, creates a feeling of dynamism
• Kerning: Adjust space between individual letters
• Leading: Adjusting the space between lines of text, large (elegance) and little (rebellious)
• Capitalisation: lowercase is friendlier, say more with less, all-caps adds emphasis
• Colour: psychological impact, real-life experiences and cultural colour symbolism
Metaphors: expresses a literary, visual or cultural message
Allegory: symbolic representation of a moral or political concept
Irony: stereotypic, twist in language implying the opposite of what is said
Parody: mock, comment or poke fun at an original work by means of imitation
Question 3: Visual Analysis
Elements
Line
Actual lines
• Outlines: boundaries shaping form
• Contour lines: describes edges of form, no shading
• Modelled lines: different types of line used to suggest roundness, used with shading
Edges: point where 1 form meets another, line impression
Implied lines: suggested by fillin in left out lines or by following direction of dominant elements
Manifestations
• Geometric: stability, order, structured calmness
• Organic: represents movement, nature, harmony
• Descriptive: objects
• Expressive: emotions
• Autonomous: used for their own sake, abstract art
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