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Marketing Ch 1-5 Mindtap Quizzes with questions and answers (download to pass).
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Marketing Ch 1-5 Mindtap Quizzes with questions and answers (download to pass).
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Marketing Ch 1-5 MindtapQuizzes with questions and
answers (download to pass)
Chapter 1 Quiz - answer
Capri Sun uses the tagline, "Good for Moms, Awesome for Kids." This
advertising tagline emphasizes that Capri Sun is promoting the product
for moms, even though kids are likely to be consuming the product. Thus,
the moms represent Capri Sun's _______.
a. target market
b. consumer advocates
c. target mix
d. marketing mix - answer a. target market
Marketing is___________.
a. the selling of goods to consumers for personal or household
consumption and communicating your company's ideas through
advertising in order to develop personal relationships with customers
b. the act of promoting and distributing a product or service to customers
for their personal or household use
c. the process of creating, distributing, promoting, and pricing goods,
services, and ideas to facilitate satisfying exchange relationships with
customers and to develop and maintain favorable relationships with
stakeholders in a dynamic environment
d. the act of calling public attention to one's product or service - answer
c. the process of creating, distributing, promoting, and pricing goods,
services, and ideas to facilitate satisfying exchange relationships with
customers and to develop and maintain favorable relationships with
stakeholders in a dynamic environment
Product, distribution, promotion, and price are commonly referred to as
_______.
,a. the marketing mix
b. target market variables
c. the promotion mix
d. the marketing environment - answer a. the marketing mix
Which of the following are the three forms of a product?
a. Goods, ideas, and intangibles
b. Brands, services, and tangibles
c. Ideas, services, and objects
d. Ideas, services, and goods - answer d. Ideas, services, and goods
The Coalition to Stop Gun Violence (CSGV) is a nonprofit organization that
was founded in 1974. Its mission is to secure freedom from gun violence
through research, strategic engagement, and effective policy advocacy to
change laws regarding firearm ownership. Which type of product best
describes the CSGV?
a. Good
b. Idea
c. Service
d. Application - answer b. Idea
When McDonald's adds new items to its menu, it must educate its target
audience about the new items to stimulate purchase and motivate
consumers to visit their local McDonald's restaurant. This calls for activity
in which of the following marketing mix variables?
a. Promotion
b. Distribution
c. Product
d. Price - answer a. Promotion
A customer's subjective assessment of benefits relative to costs in
determining the worth of a product is known as _______.
a. perceived satisfaction
, b. price assessment
c. cognitive evaluation
d. value - answer d. value
Kamala is the owner of a landscaping company and is considering the
purchase of a new skid-steer loader. She's evaluating different brands and
models to determine the relative value of each model as well as the
benefits they offer. Which of the following would not be considered a
customer benefit as part of her determination of the product's value?
a. Reputation for quality
b. Long-lasting durability
c. Ease of maintenance
d. Monetary price - answer d. Monetary price
Which of the following expressions best characterizes the concept of value
to consumers?
a. Customer benefits - customer costs = customer value
b. Customer benefits + corporate profit = customer value
c. Customer costs > customer benefits = customer value
d. Customer costs + perceived risk = customer value - answer a.
Customer benefits - customer costs = customer value
Which of the following is the most accurate listing of marketing
environment forces?
a. Competitive, economic, diversity, political, legal and regulatory, and
technological
b. Subconscious, competitive, sociocultural, economic, technological, and
legal and regulatory
c. Economic, competitive, political, legal and regulatory, technological,
and subconscious
d. Political, legal and regulatory, technological, sociocultural, competitive,
and economic - answer d. Political, legal and regulatory, technological,
sociocultural, competitive, and economic
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