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Lecture notes BBA in Logistics and Supply chain management (Lscm5112)
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Lecture notes of 37 pages for the course BBA in Logistics and Supply chain management at Rosebank College (Notes)
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Design of Goods andServices
U
, Learning Unit 1: Theme Breakdown
Design of Goods and Services _Chap 2
Theme 1: A Happy Customer is a Great Custo
Theme 2: Developing New Products
Theme 3: Keeping the Product Alive
, Learning objectives- Theme 1:
Design of Goods and Services
Explain the importance of customer satisfa
as a competitive goal of any business;
Discuss customer perceptions of the quali
goods and services;
Explain the role of customers in the design
process;
Describe the main objectives of goods and
service design;
Describe the product life cycle and the ste
the design process;
Describe a product development team;
, Learning objectives (cont.) -
Theme 1: Design of Goods and
Explain robust designServices
and manufacturabi
Discuss the factors that influence the need
new products and services;
Discuss value analysis and configuration
management;
Explain the principles and practices of kaiz
Discuss the role of customer information in
providing quality service;
Discuss mass customisation;
Analyse the future of the design process.
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