COMM 335 Exam 1 Questions and Answers
Ethnocentrism - Answer-A tendency to think that our own culture is superior to other
cultures.
Demographics - Answer-The characteristics of a population, especially as classified by race,
ethnicity, age, sex and income.
Heterogeneous - Answer-Difference(s)...
maquiladoras - Answer✔✔-Assembly plants or factories (mainly U.S. companies) established on
the U.S.-Mexican border and using mainly Mexican labor.
Global Village - Answer✔✔-A term coined by Marshall McLuhan in the 1960s that refers to a
world in which communication technology unites people in remote parts of the world.
Diasporic Groups - Answer✔✔-Ethnic and/or national groups that are geographically dispersed
throughout the world.
Identity Management - Answer✔✔-The way individuals make sense of their multiple images
concerning the sense of self in different social contexts.
Identity Tourism - Answer✔✔-A concept that refers to people taking on the identities of other
races, genders, classes, or sexual orientations for recreational purposes.
Colonialism - Answer✔✔-(1) The system by which groups with diverse languages, cultures,
religions, and identities were united to form one state, usually by a European power; (2) the
system by which a country maintains power over other countries or groups of people to exploit
them economically, politically, and culturally.
Ethics - Answer✔✔-Principles of conduct that help govern behaviors of individuals and groups.
Dialogical Approach - Answer✔✔-Focuses on the importance of dialogue in developing and
maintaining relationships between individuals and communities.
Self-reflexivity - Answer✔✔-A process of learning to understand oneself and one's position in
society.
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