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Copy & Art portfolio

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Copy & Art portfolio voor de opleiding AD Crossmediale Communicatie aan hogeschool Inholland periode 3 leerjaar 1. Bevat eindopdrachten en huiswerkopdrachten. Let op: de selfie opdracht is er tussen uit gehaald. Cijfer: 9. Docent: Mark Jacobs

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  • January 20, 2020
  • 44
  • 2019/2020
  • Essay
  • Mark jacobs
  • 9
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Copy & Art Portfolio
Joan Griffioen - AD1F




Naam: Joan Griffioen
Studentnummer: 614298
Klas: AD1F
Datum: 20-10-2019
Training: Copy & Art - periode 3
Docent: Mark Jacobs

,Inleiding

In dit portfolio worden een aantal stijlfiguren, de regels van aansprekend schrijven, de wisselwerking
tussen tekst en beeld en de basiselementen van een advertentie behandeld. Deze onderwerpen komen
terug in de gemaakte huiswerk en eindopdrachten.

,Inhoudsopgave


HUISWERK OPDRACHTEN
1. Advertenties stijlfiguren.........................................................5
1.1 Advertentie stijlfiguren - Hyperbool...................................6
1.2 Advertentie stijlfiguren - Personificatie.............................7
1.3 Advertentie stijlfiguren - Pastiche.....................................8
1.4 Advertentie stijlfiguren - Contrast..................................... 9
1.5 Advertentie stijlfiguren - Metafoor.................................... 10
2. Bodytekst in bestaande uiting.................................................11
2.1 Bodytekst in bestaande uiting...........................................12
2.2 Feedback bodytekst...........................................................17
2.3 Aangepaste bodytekst.......................................................18
3. Pay-off yourself!....................................................................23
3.1 Pay-off yourself - 15 x pay-off........................................... 24
3.2 Pay-off yourself - 25 x selfie.............................................. 25
3.3 Pay-off yourself - 15 x foto + pay-off................................ 27
3.4 Pay-off yourself - 5 x advertentie...................................... 29
4. Talking head.......................................................................... 34
4.1 Talking head winnende advertentie.................................. 35


EINDOPDRACHTEN
1. ALDI blazer.............................................................................37
1.1 ALDI blazer copy................................................................ 38
2. ‘Pukka love’ thee................................................................... 39
2.1 ‘Pukka love’ thee - studenten............................................ 40
2.2 ‘Pukka love’ thee - singles................................................. 41
2.3 ‘Pukka love’ thee - getrouwde stellen............................... 42
3. HEMA paraplu....................................................................... 43
3.1 HEMA paraplu adv 1.......................................................... 44
3.2 HEMA paraplu adv 2.......................................................... 45
3.3 HEMA paraplu adv 1.......................................................... 46

Bijlages.....................................................................................47
Bijlage 1 Shutterstock licentie....................................................48
Bijlage 2 Pastiche Banksy...........................................................49


Literatuurlijst.............................................................................50




4.

, HW OPDRACHT 1
Advertenties
stijlfiguren




5.

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