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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version $17.49
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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version
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TEST BANK For Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition, 2024 by Michael R. Solomon, Verified Chapters 1 - 15, Complete Newest Version Consumer Behaviour: Buying, Having, and Being, Canadian Edition, 9th Edition pdf Consumer Behaviour: Buying, Having, and Being, C...

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  • October 15, 2024
  • 1068
  • 2024/2025
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  • consumer behaviour 9e
  • consumer behaviour buying having being cdn 9e
  • test bank for consumer behaviour buying having
  • test bank for consumer behaviour buying
  • consumer behaviour buying having and being cd

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TEST BANK For Consumer Behaviour:
Buying, Having, and Being, Canadian Edition,
9th Edition, 2024 by Michael R. Solomon
Chapters 1 - 15

,ConsumerUBehaviour:UBuying,UHaving,UandUBeing,UCdn.U9eU(Solomon)UCha
pterU1U AnUIntroductionUtoUConsumerUBehaviour


1) InUstudyingUconsumersUlikeUGail,UaUcollegeUstudent,UmarketersUoftenUfindUitUusefulUtoUlearnUt
heirUinterestsUinUmusicUorUclothing,UhowUtheyUspendUtheirUleisureUtime,UandUevenUtheirUattitude
sUaboutUsocialUissues,UtoUbeUableUtoUcategorizeUconsumersUaccordingUtoUtheirUlifestyles.UThisUs
ortUofUinformationUisUcalled:
A) coreUvalues.
B) psychographics.
C) configurations.
D) physiognomies.
ANSWER:U B
U


Type:UMC
PageURef:U
2USkill:U Application
Objective:U L1-01UConsumerUbehaviourUisUaUprocess.


2) Tina,UaUsupervisorUofUdisplaysUforUSearsUCanada,UknowsUthatUattractiveUdisplaysUcanUgene
rateUadditionalUsalesUofUparticularUitems.UFromUaUmarketer'sUperspective,UthisUis:
A) aUpurchaseUissue.
B) aUpostUpurchaseUissue.
C) merchandisingUcomplexity.
D) aUlossUleader
.
ANSWER:U A
Type:UMC
PageURef:U
3USkill:U Application
Objective:U L1-01UConsumerUbehaviourUisUaUprocess.

,3) JohnUisUtheUviceUpresidentUofUmarketingUforUaUlocalUtourUguideUcompany.UHeUisUconcerned
thatUhisUcustomersUareUnotUrecommendingUhisUcompanyUtoUtheirUfriends.UForUJohn,UthisUpro
U


blemUisUa:
A) purchaseUissue.
B) demographicUproblem.
C) prepurchaseUissue.
D) postUpurchaseUissue
.UANSWER:U D
Type:UMC
PageURef:U
3USkill:U Application
Objective:U L1-01UConsumerUbehaviourUisUaUprocess.

, 4) TheUexpandedUviewUofUtheUexchangeUthatUincludesUtheUissuesUthatUinfluenceUtheUconsu
merUbefore,Uduring,UandUafterUaUpurchaseUisUcalled:
A) theUvalue.
B) theUstrategicUfocus.
C) theUpre-sellUstrategy.
D) theUconsumptionUprocess
.UANSWER:U D
Type:UMC
PageURef:U
3USkill:U Concept
Objective:U L1-01UConsumerUbehaviourUisUaUprocess.

5) GailUdecidesUtoUtakeUaUbreakUfromUstudyingUandUgoesUonlineUtoUcheckUthingsUout.USheUcon
nectsUwithUoneUofUtheUproductUdiscussionUgroupsUthatUsheUparticipatesUin.UThisUisUanUexample
ofUa:
U


A) lifestyleUdiscussion.
B) brandUcompetition.
C) consumptionUcommunity.
D) marketplaceUcompetition
.UANSWER:U C
Type:UMC
PageURef:U
2USkill:U Application
Objective:U L1-01UConsumerUbehaviourUisUaUprocess.


6) IfUaUproductUsucceedsUinUsatisfyingUneedsUandUisUpurchasedUoverUandUoverUagain,UitUmostUli
kelyUhasUattained:
A) productUseparation.
B) brandUloyalty.
C) lifestyleUvariation.
D) purchaseUconception.
ANSWER:U B

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