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ENG1512 PORTFOLIO OCTOBER NOVEMBET (COMPLETE ANSWERS) 2024 - DUE 16 October 2024
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ENG1512 PORTFOLIO OCTOBER NOVEMBET (COMPLETE ANSWERS) 2024 - DUE 16 October 2024
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,ENG1512 PORTFOLIO OCTOBER NOVEMBET(COMPLETE ANSWERS) 2024 - DUE 16 October
2024; 100% TRUSTED Complete, trusted solutions
and explanations.
SECTION A: READING COMPREHENSION, EDITING AND
GRAMMAR QUESTION 1: READING COMPREHENSION Read the
abstract below and respond to the questions that follow. Digital
transformation has become a crucial driver of business
development, reshaping industries and redefining how
companies operate. This review analyzes the trends, challenges,
and opportunities arising from this transformative process.
Companies are increasingly adopting digital technologies such
as cloud computing, AI, IoT, and big data analytics to streamline
operations, improve customer experiences, and drive
innovation. Digital transformation has led to a focus on
understanding and meeting customer needs through
personalized experiences and targeted marketing strategies.
COVID-19 pandemic accelerated the adoption of remote work
and digital collaboration tools, leading to new ways of working
and collaborating across teams and organizations. Many
organizations struggle with outdated legacy systems and
infrastructure, making it challenging to integrate new digital
technologies. As companies collect and analyze more data,
ensuring data privacy and security has become a major
concern. There is a growing demand for professionals with
digital skills, but many organizations face challenges in finding
and retaining talent. SOURCE: Joel, O.S., Oyewole, A.T.,
, Odunaiya, O.G. & Soyombo, O.T., 2024. The impact of digital
transformation on business development strategies: Trends,
challenges, and opportunities analyzed. World Journal of
Advanced Research and Reviews, 21(3): 617- 624. 1.1 In one
sentence, summarise the paragraph above. (1 Mark) 1.2 In your
own words, describe the impact of digital transformation on
customer experience. (2 Marks) 1.3 Which words/phrases from
the article mean the same as the following: 1.3.1 Growth 1.3.2
Electronic/computerised 1.3.3 Expired 1.3.4 Structure ENG1512
PoE OCT/NOV/2024 Page | 4 1.3.5 Incorporate (5 Marks) 1.4
Paraphrase the following sentence: There is a growing demand
for professionals with digital skills, but many organizations face
challenges in finding and retaining talent. (2 Marks)
1.1 Summary: Digital transformation is fundamentally
reshaping industries by adopting technologies like AI and IoT to
enhance operations, customer experiences, and innovation,
though challenges such as outdated systems and talent
shortages persist.
1.2 Impact on customer experience: Digital transformation has
significantly improved customer experience by focusing on
personalized interactions and targeted marketing strategies,
enabled by technologies such as AI and big data analytics. This
shift allows companies to better understand and meet customer
needs.
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