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MKTG 329 Exam 2 Questions And Answers
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MKTG 329 Exam 2 Questions And Answers...
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MKTG 329 Exam 2 Questions And AnswersClassical Conditioning
______ is concerned with the automatic response that human beings develop through
repeated exposure and reinforcement
Instrumental Conditioning
_____ relies on the action proposition that learning occurs because of a trial-and-error
process, also called operant conditioning
True
T/F -Cognitive learning is primarily related to how information is dealt with by the human
mind: how it is stored and retained, and how it is retrieved.
Consumer Learning
Motivation, cues, response and reinforcement are all critical elements of ___.
False
T/F: Repetition as a strategic application is what also enables marketers to launch new
product lines and product forms under the same brand naeme.
False
T/F: The short-term store within the human brain is a space where sensory input lasts
for just a second or two
Learning
Cognitive theorists believe that ____ is a complex mental process the happens because
, consumers make the conscious choice to process information and store that
information in their brains.
Recognition Set
In this type of test, researchers show consumers an advertisement and ask them if they
remember seeing it and if they can remember any of its main points
True
T/F: One of the most critical differences between recall tests and recognition tests is
that recall tests involve unaided recall.
true
T/F: Both consumption behaviors and attitudes are key factors that markets attempt to
measure in regard to brand loyalty.
superego
In freudian theory this represents the persons internalized expression of societys moral
codes
personality
_____ Affects the inner psychic characteristics that determine and reflect how people
think and behave
Since Personality is individual, it is not consistent
Conclusions arising from psychologists' study of human personality have not been
consistent, but in general, there are three key agreements among researchers. Which is
not given as one of these agreements upon principles?
Raymond Cattell
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