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TLS 150 Exam Review Questions and Answers 100% Solved

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TLS 150 Exam Review Questions and Answers 100% Solved What does Veblen's "TLC" stand for? - The Theory of the Leisure Class True/False: Veblen defined "conspicuous leisure" as the "nonproductive consumption of time." - True True/False: An example of "conspicuous consumption" could be a profes...

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  • October 16, 2024
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©JOSHCLAY 2024/2025 YEAR PUBLISHED, 2024

TLS 150 Exam Review Questions and

Answers 100% Solved


What does Veblen's "TLC" stand for? - ✔✔The Theory of the Leisure Class

True/False: Veblen defined "conspicuous leisure" as the "nonproductive

consumption of time." - ✔✔True

True/False: An example of "conspicuous consumption" could be a

professor's office filled with books on display. - ✔✔True

True/False: The findings in the article, 'Why boasting gives you same boost

as sex,' apply only to those people who talk about their successes on social

networks; not in-person. - ✔✔False

What is the reason that people promote themselves on social media,

according to the article: Self-promotion through social media?



A. To brand oneself

B. To gain acceptance

C. Both of the above - ✔✔C. Both of the above

,©JOSHCLAY 2024/2025 YEAR PUBLISHED, 2024

True/False: In the corporate world, companies who own the most, have the

most employees and produce the most products, wins the race. - ✔✔False

According to the law of diminishing returns, the more advertising there is

out there, the more aggressively brands must market to stand out. -

✔✔True

Instead of "product producers", many companies see themselves as

"____________."

A. Lifestyle producers

B. Trust builders

C. Meaning brokers

D. Product shapers - ✔✔C. Meaning brokers

Which of the following are examples of branding that attempt to take

positive cultural/social associations out of the representational realm and

into a lived reality? Check all that apply



-Having students brainstorm concepts for a Coke as campaign in an

English class.

-Launching a line of ESPN Sports Bars with big screen TV's.

, ©JOSHCLAY 2024/2025 YEAR PUBLISHED, 2024

-Making logos larger and more ubiquitous. - ✔✔-Having students

brainstorm concepts for a Coke as campaign in an English class.

-Launching a line of ESPN Sports Bars with big screen TV's.

Because of ___________, we have become convinced that corporations

are not only hitching a ride on out cultural and communcal activities, but

that creatively ad congregation would be impossible without their

generosity.



A. the media

B. corporations

C. sponsors

D. investors - ✔✔C. sponsors

Which industry trend(s) led to the growth of franchised corporations?



A. The biggest mega-chains undersell all their competitors

B. Chain store "clusters' blitz out the competeitors

C. Massive superstores on prime real estate ace as three-dimensional ads

D. All of the above - ✔✔D. All of the above

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