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MGT 103 chapter 5 Exam Questions and Answers
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MGT 103 chapter 5 Exam Questions and Answers
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MGT 103 chapter 5 Exam Questions andAnswers
purchase iidecision iiprocess ii- iiAnswers ii-The iistages iia iibuyer iipasses iithrough iiin
iimaking iichoices iiabout iiwhich iiproducts iiand iiservices iito iibuy
1. iiproblem iirecognition
2. iiinformation iisearch
3. iialternative iievaluation
4. iipurchase iidecision
5. iipost iipurchase iibehavior
evaluative iicriteria ii- iiAnswers ii-Objective iiand iisubjective iiproduct iicharacteristics iithat
iiare iiimportant iito iia iibuyer
consideration iiset ii- iiAnswers ii-the iigroup iiof iibrands iia iiconsumer iiwould iiconsider
iiacceptable iifrom iiamong iiall iithe iibrands iiin iithe iiproduct iiclass iiof iiwhich iihe iior iishe iiis
iiaware
cognitive iidissonance ii- iiAnswers ii-Inner iitension iithat iia iiconsumer iiexperiences iiafter
iirecognizing iian iiinconsistency iibetween iibehavior iiand iivalues iior iiopinions
extended iiproblem iisolving ii- iiAnswers ii-a iipurchase iidecision iiprocess iiduring iiwhich
iithe iiconsumer iidevotes iiconsiderable iitime iiand iieffort iito iianalyzing iialternatives; iioften
iioccurs iiwhen iithe iiconsumer iiperceives iithat iithe iipurchase iidecision iientails iia iilot iiof
iirisk
limited iiproblem iisolving ii- iiAnswers ii-occurs iiduring iia iipurchase iidecision iithat iicalls
iifor, iiat iimost, iia iimoderate iiamount iiof iieffort iiand iitime
routine iiproblem iisolving ii- iiAnswers ii-consumers iirecognize iia iiproblem, iimake iia
iidecision, iiand iispend iilittle iieffort iiseeking iiexternal iiinformation iiand iievaluating
iialternatives
brand iiloyalty ii- iiAnswers ii-a iifavorable iiattitude iitoward iiand iiconsistent iipurchase iiof iia
iisingle iibrand iiover iitime
opinion iileaders ii- iiAnswers ii-individuals iiwho iiexert iidirect iior iiindirect iisocial iiinfluence
iiover iiothers
reference iigroups ii- iiAnswers ii-people iito iiwhom iian iiindividual iilooks iias iia iibasis iifor
iiself-appraisal iior iias iia iisource iiof iipersonal iistandards
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