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MGT 103 Midterm 1 DeMill Exam Questions and Answers
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MGT 103 Midterm 1 DeMill Exam Questions and Answers
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MGT 103 Midterm 1 DeMill ExamQuestions and Answers
4 P's of Marketing - Answers -Product, Price, Place, Promotion
Question Marks - Answers -Low share of high-growth market
Stars - Answers -High share of high-growth market
Cash Cows - Answers -generates large amount of cash
Dogs - Answers -Low share of slow-growth markets
SWOT analysis - Answers -strengths, weaknesses, opportunities, threats
product - Answers -features, brand name, packaging, service, warranty
price - Answers -list price, discounts, allowances, credit terms, payment period
promotion - Answers -advertising, personal selling, public relations, sales promotion,
direct market
place - Answers -outlets, channels, coverage, transportation, stock level
Environmental forces affecting suppliers - Answers -Social- demographic shifts, cultural
changes
Economic- Macroeconomic conditions, consumer income
Environmental forces affecting organization - Answers -Technology- changing
technology, tech's impact on consumer value, tech enabled data analytics
Environmental forces affecting customers - Answers -laws protecting competition, laws
affecting marketing mix action, self-regulation
Social responsibility - Answers -public interest groups, ecological environment, general
public
Stakeholder Responsibility - Answers -suppliers/distribution, employees, consumer
Profit Responsibility - Answers -owners/stockholders
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