100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MGT 103 Quiz 1 with complete solutions $7.99   Add to cart

Exam (elaborations)

MGT 103 Quiz 1 with complete solutions

 5 views  0 purchase
  • Course
  • MGT 103
  • Institution
  • MGT 103

MGT 103 Quiz 1 with complete solutions

Preview 1 out of 2  pages

  • October 16, 2024
  • 2
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MGT 103
  • MGT 103
avatar-seller
millyphilip
MGT 103 Quiz 1 with complete solutions

How iido iiyou iijudge iia iiproduct? ii- iiAnswers ii-not iiby iifeatures iibut iihow iiit iihelps iiyou iido
iiwhat iiyou iiwant, iihow iiit iimakes iiyou iifeel, iiand iihow iiit iigives iiyou iithe iiexperience iiyou
iiwant


Needs iivs iiWants ii- iiAnswers ii-need= iibasic iinecessity
want= iineed iithat iiis iishaped iiby iia iiperson's iiknowledge, iiculture, iiand iipersonality
Ex: iiYou iihave iideveloped iia iibasic iineed iifor iisomething iito iieat iiand iiyou iiwant iito iieat
iia iiClif iibar iibecause iiit iiwill iisatisfy iiyour iineed


Marketing iiConcept ii- iiAnswers ii-Customer iiNeeds ii--> iiIntegrated iiMarketing ii--> iiProfits
iithrough iicustomer iisatisfaction


4 iiP's iifor iisatisfying iicustomer iineeds ii- iiAnswers ii-Product, iiPrice, iiPromotion, iiand
iiPlace ii(a iimeans iiof iigetting iithe iiproduct iito iithe iicustomer)


Environmental iiforces iithat iiaffect iia iimarketing iidecision ii- iiAnswers ii-social, iieconomic,
iitechnological, iicompetitive, iiand iiregulatory iiforces


How iiorganizations iibuild iistronger iirelationships iiwith iicustomers ii- iiAnswers ii-
marketers iiaim iito iihave iithe iibest iiprice, iibest iiproduct, iior iibest iiservice

Key iigoals iiand iiobjectives iifor iia iicompany iimust iibe iiS.M.A.R.T ii- iiAnswers ii-specific,
iimeasurable, iiattainable, iirelevant, iiand iihave iia iitimeline


4 iifactors iineeded iifor iimarketing iito iioccur ii- iiAnswers ii-1. iiTwo iior iimore iiparties iiwith
iiunsatisfied iineeds
2. iiDesire iiand iiability iito iisatisfy iithese iineeds
3. iiA iiway iifor iithe iiparties iito iicommunicate
4. iiSomething iito iiexchange

Growth iiStrategies ii- iiAnswers ii-1. iimarket iipenetration: iiincrease iisales iiof iiexisting
iiproducts iito iiexisting iimarkets ii
2. iimarket iidevelopment: iiintroduce iiexisting iiproducts iito iinew iimarkets
3. iiproduct iidevelopment: iinew iiproducts iiin iiexisting iimarkets
4. iidiversification: iinew iiproducts iiand iinew iimarkets
Ben ii& iiJerry's iiexample:
1. iiselling iimore iiice iicream iito iiAmericans
2. iiselling iiice iicream iito iiBrazilians iifor iithe iifirst iitime
3. iiselling iiclothing iiunder iiB&J iiname iito iiAmericans
4. iiselling iiclothing iito iiBrazilians

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

84866 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.99
  • (0)
  Add to cart