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MGT 103 Quiz 1 with complete solutions $10.99   Add to cart

Exam (elaborations)

MGT 103 Quiz 1 with complete solutions

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  • MGT 103

MGT 103 Quiz 1 with complete solutions

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  • October 16, 2024
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  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • MGT 103
  • MGT 103
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millyphilip
MGT 103 Quiz 1 with complete solutions

marketing ii- iiAnswers ii-the iiactivity, iiset iiof iiinstitutions, iiand iiprocesses iifor iicreating,
iicommunicating, iidelivering, iiand iiexchanging iiofferings iithat iihave iivalue iifor
iicustomers, iiclients, iipartners, iiand iisociety iiat iilarge


a iisolution iito iia iiproblem ii- iiAnswers ii-what iimakes iia iigood iiproduct?

product, iiprice, iipromotion, iiplace ii- iiAnswers ii-What iiare iithe ii4 iiP's iiof iimarketing?

value iiproposition ii- iiAnswers ii-benefits iithat iian iiorganization iipromises iito iithe
iicustomer


build iiproduct iithat iicustomer iivalues ii- iiAnswers ii-what iiis iithe iigoal iiof iifulfilling
iiconsumer iineeds iiand iiwants?


organization ii- iiAnswers ii-legal iientity iithat iiconsists iiof iipeople iiwho iishare iia iicommon
iimission


for iiprofit iiorganization ii- iiAnswers ii-a iibusiness iifirm ii(Nike, iiFacebook, iiToyota)

non iiprofit iiorganization ii- iiAnswers ii-non-governmental iiorganization iithat iidoes iinot
iihave iiprofit iias iiits iimain iigoal ii(Boys iiand iiGirls iiClub, iiAmerican iiHeart iiAssociation,
iiKhan iiAcademy)


government iiagency ii- iiAnswers ii-provides iia iispecific iiservice iito iiits iiconstituents
ii(Census iiBureau)


corporate iilevel ii- iiAnswers ii-top iimanagement iidirects iioverall iistrategy iifor iithe iientire
iiorganization ii(boards, iisenior iimgt)


strategic iibusiness iiunit ii(SBU) ii- iiAnswers ii-subsidiary iiof iian iiorganization iithat iitargets
iia iispecific iimarket


functional iilevel ii- iiAnswers ii-more iispecific iigroup iiof iispecialists iithat iiserve iicertain
iifunctions ii(e.g. iifinance iidepartment, iimarketing iidepartment)


strategic iiplanning ii- iiAnswers ii-ongoing iiprocess iiof iimaking iidecisions iithat iiguide iithe
iifirm; iihelping iimanagers iimake iiinformed iidecisions


core iivalues ii- iiAnswers ii-fundamental, iipassionate iiand iienduring iiprinciples iithat iiguide
iithe iiconduct iiof iian iiorganization

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