Exam (elaborations)
MGT 103 Quiz 1 with complete solutions
- Course
- Institution
MGT 103 Quiz 1 with complete solutions
[Show more]
Content preview
MGT 103 Quiz 1 with complete solutionsmarketing ii- iiAnswers ii-the iiactivity, iiset iiof iiinstitutions, iiand iiprocesses iifor iicreating,
iicommunicating, iidelivering, iiand iiexchanging iiofferings iithat iihave iivalue iifor
iicustomers, iiclients, iipartners, iiand iisociety iiat iilarge
a iisolution iito iia iiproblem ii- iiAnswers ii-what iimakes iia iigood iiproduct?
product, iiprice, iipromotion, iiplace ii- iiAnswers ii-What iiare iithe ii4 iiP's iiof iimarketing?
value iiproposition ii- iiAnswers ii-benefits iithat iian iiorganization iipromises iito iithe
iicustomer
build iiproduct iithat iicustomer iivalues ii- iiAnswers ii-what iiis iithe iigoal iiof iifulfilling
iiconsumer iineeds iiand iiwants?
organization ii- iiAnswers ii-legal iientity iithat iiconsists iiof iipeople iiwho iishare iia iicommon
iimission
for iiprofit iiorganization ii- iiAnswers ii-a iibusiness iifirm ii(Nike, iiFacebook, iiToyota)
non iiprofit iiorganization ii- iiAnswers ii-non-governmental iiorganization iithat iidoes iinot
iihave iiprofit iias iiits iimain iigoal ii(Boys iiand iiGirls iiClub, iiAmerican iiHeart iiAssociation,
iiKhan iiAcademy)
government iiagency ii- iiAnswers ii-provides iia iispecific iiservice iito iiits iiconstituents
ii(Census iiBureau)
corporate iilevel ii- iiAnswers ii-top iimanagement iidirects iioverall iistrategy iifor iithe iientire
iiorganization ii(boards, iisenior iimgt)
strategic iibusiness iiunit ii(SBU) ii- iiAnswers ii-subsidiary iiof iian iiorganization iithat iitargets
iia iispecific iimarket
functional iilevel ii- iiAnswers ii-more iispecific iigroup iiof iispecialists iithat iiserve iicertain
iifunctions ii(e.g. iifinance iidepartment, iimarketing iidepartment)
strategic iiplanning ii- iiAnswers ii-ongoing iiprocess iiof iimaking iidecisions iithat iiguide iithe
iifirm; iihelping iimanagers iimake iiinformed iidecisions
core iivalues ii- iiAnswers ii-fundamental, iipassionate iiand iienduring iiprinciples iithat iiguide
iithe iiconduct iiof iian iiorganization
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller millyphilip. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
62890 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now