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MGT 103 Quiz 1 with complete solutions
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MGT 103 Quiz 1 with complete solutions
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MGT 103 Quiz 1 with complete solutionsmarketing ii- iiAnswers ii-the iiactivity, iiset iiof iiinstitutions, iiand iiprocesses iifor iicreating,
iicommunicating, iidelivering, iiand iiexchanging iiofferings iithat iihave iivalue iifor
iicustomers, iiclients, iipartners, iiand iisociety iiat iilarge
a iisolution iito iia iiproblem ii- iiAnswers ii-what iimakes iia iigood iiproduct?
product, iiprice, iipromotion, iiplace ii- iiAnswers ii-What iiare iithe ii4 iiP's iiof iimarketing?
value iiproposition ii- iiAnswers ii-benefits iithat iian iiorganization iipromises iito iithe
iicustomer
build iiproduct iithat iicustomer iivalues ii- iiAnswers ii-what iiis iithe iigoal iiof iifulfilling
iiconsumer iineeds iiand iiwants?
organization ii- iiAnswers ii-legal iientity iithat iiconsists iiof iipeople iiwho iishare iia iicommon
iimission
for iiprofit iiorganization ii- iiAnswers ii-a iibusiness iifirm ii(Nike, iiFacebook, iiToyota)
non iiprofit iiorganization ii- iiAnswers ii-non-governmental iiorganization iithat iidoes iinot
iihave iiprofit iias iiits iimain iigoal ii(Boys iiand iiGirls iiClub, iiAmerican iiHeart iiAssociation,
iiKhan iiAcademy)
government iiagency ii- iiAnswers ii-provides iia iispecific iiservice iito iiits iiconstituents
ii(Census iiBureau)
corporate iilevel ii- iiAnswers ii-top iimanagement iidirects iioverall iistrategy iifor iithe iientire
iiorganization ii(boards, iisenior iimgt)
strategic iibusiness iiunit ii(SBU) ii- iiAnswers ii-subsidiary iiof iian iiorganization iithat iitargets
iia iispecific iimarket
functional iilevel ii- iiAnswers ii-more iispecific iigroup iiof iispecialists iithat iiserve iicertain
iifunctions ii(e.g. iifinance iidepartment, iimarketing iidepartment)
strategic iiplanning ii- iiAnswers ii-ongoing iiprocess iiof iimaking iidecisions iithat iiguide iithe
iifirm; iihelping iimanagers iimake iiinformed iidecisions
core iivalues ii- iiAnswers ii-fundamental, iipassionate iiand iienduring iiprinciples iithat iiguide
iithe iiconduct iiof iian iiorganization
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