An organization collects data about a future interaction to understand the
potential reaction to the interaction.
What kind of information is being collected?
Experience Expectations
Ad- Hoc Diagnostics
Relationship Attitudes
Experience Expectations
Choice Preferences
An organization that is consistently collecting and acting on feedback data to
nurture an environment of continuous improvement.
Which component of the XM Operating Framework is this company trying to
strengthen?
Culture
Technology
Culture
Competency
Execution
Which of the following is an example of Experience Data (X Data)?
Loyalty status
Overall Satisfaction
Mobile number
Region
Overall Satisfaction
Which of these is NOT a key component of the XM Operating Framework?
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_____ is a discipline that is used to deliver improved experiences to different
stakeholders across an organization to gain competitive advantage.
What is an example of a positive insight organizations can gain from Experience
Management?
An organization makes a change after it is suggested by customer
All the above
An organization becomes aware of a strength that they were not aware of and
capitalizes on it.
An organization adds new resources that will be beneficial
All the above
A(n) ____ is a moment of truth that affects the human components of your business.
Experience
Experience
Gap
Insight
Opportunity
Which of the following is an example of Operational Data (O-Data)?
Customer ID
Customer ID
Satisfaction Rating
Net Promoter Score (NPS)
Employee Engagement
False True or False: Product satisfaction is an example of O Data.
Which of the following question-wording choices is an example of a double-
barreled question?
Please rate our customer service on
Please rate our customer service on their patience
friendless and efficiency
Please rate our customer service on their efficiency
Please rate our customer service on friendless and efficiency
Please rate our customer service on their friendliness
Which of the following is NOT an example of a leading question?
Please tell what you think about the Please tell us what you think about the new and improved product packaging
updated product packaging Please tell us what you love about the new product packaging
Please tell what you think about the updated product packaging
Please tell us what you think is good about our new product packaging
True or False: Survey length plays an important role in influencing survey
True
completion rates.
Which of the following is an example of a well written question statement?
Product X is the most efficient and competent
Product X offers services for a fair price
Product X offers good customer service and online services
Product X offers good value for money and services
Product X offers services for a fair price
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