MAN320F Case Study Exam Questions with Correct Answers
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Course
MAN320F
Institution
MAN320F
Why is there so much growth in the CSD Industry? - Answer-Availability of CSDs and introduction of diet and flavor varieties
The average American consumes _____ gallons of CSD a year? - Answer-50
Brand Equity, Cumulative spending on ads, American culture, limited shelf space and bottling bein...
MAN320F Case Study Exam Questions
with Correct Answers
Why is there so much growth in the CSD Industry? - Answer-Availability of CSDs and
introduction of diet and flavor varieties
The average American consumes _____ gallons of CSD a year? - Answer-50
Brand Equity, Cumulative spending on ads, American culture, limited shelf space and
bottling being capital intensive with exclusive arrangements are examples of? - Answer-
Barriers to Entry
In the 2000s, most CSD distribution came through _______ - Answer-Supermarkets
Coca Cola and Pepsi's largest cost? - Answer-Marketing
A bottler can only grow if it increases its ______? - Answer-Market Share
What is the most important key of barrier to entry? (Coca Cola) - Answer-Exclusive
franchises
The power of suppliers & Customers, the threat of potential entrants, Substitutes, and
competition among existing competitors is known as? - Answer-Porter's Five Forces of
Competition
Without Coke, Pepsi would have a tough time being a original and lively competitor.
(T/F) - Answer-True
Coke and Pepsi determine the competitive structure of the CSD market. (T/F) - Answer-
True
What has allowed Coke and Pepsi to be profitable for so long? - Answer-Creating a high
barrier to entry through brand
Why do Coke & Pepsi have a sustainable competitive advantage? - Answer-Supply
Chain
Concentrate producers, bottlers, retail channels, and suppliers are components of the
___________. - Answer-Supply chain
Bottlers have had a lot of power in the last 25 years even when independent (T/F) -
Answer-False
, Coke & Pepsi focus on taking smaller companies down rather than each other. (T/F) -
Answer-True
Coke & Pepsi are considered a __________. - Answer-Duopoly
Would you rather have a bottler in Central Texas or NYC? - Answer-Central Texas
Coke & Pepsi inherited their business rather than built the business. (T/F) - Answer-
False
Why doesn't the war between Coke & Pepsi escalate? - Answer-They can quickly
imitate each other
Historically, who has been losing and selling to Dr.Pepper Snapple - Answer-Smaller
brands
Which beverage should you drink (Coke or Pepsi)? - Answer-Neither
Which of the following would be a supplier? - Answer-Venture capital investors
Which of the following would be a buyer? - Answer-Pfizer
Which of the following would a buyer? - Answer-insurance companies
Potential Substitutes include Dialysis (AM-Pharma) (T/F) - Answer-True
Potential Substitutes include Kidney Transplant (AM-Pharma) (T/F) - Answer-True
Are there any strong rivals for AM-Pharma? - Answer-No
Is the market for the AP big enough to be a blockbuster drug? - Answer-Yes
In the western world, how many patients suffer? - Answer-2 Million patients
Was switching from bovine AP to recAP important? - Answer-Yes
If they did not switch to recAP, what is one of the problems? - Answer-Risk of "mad
cow" disease
By switching to recAP, they _____________ - Answer-lost 5 years of development
Did the switch to recAP improve their intellectual property? - Answer-Yes
The best option for AM-Pharma to follow? - Answer-Stay focused on the main plan
If all goes perfectly, recAP will be approved by? - Answer-2020
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