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Public Relations A Values-Driven Approach (ch. 1-4) quizzes & answers. $9.99   Add to cart

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Public Relations A Values-Driven Approach (ch. 1-4) quizzes & answers.

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  • Course
  • ABC - Accredited Business Communicator
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  • ABC - Accredited Business Communicator

Public Relations A Values-Driven Approach (ch. 1-4) quizzes & answers.

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  • October 16, 2024
  • 8
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • ABC - Accredited Business Communicator
  • ABC - Accredited Business Communicator
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Public Relations A Values-Driven
Approach (ch. 1-4) quizzes & answers.

Accredited Business Communicator (ABC) ANS - accreditation for PR practitioners



Accredited in Public Relations (APR) ANS - accreditation for PR practitioners



advertising ANS - use of controlled media in an attempt to influence the actions of targeted publics



axioms ANS - self-evident or universally recognized truths



branding ANS - a process in which PR builds corporate and product identities



communication ANS - execution phase of PR process; where practitioners direct messages to specific
publics in support of specified goals



contingency theory of accommadation ANS - theory that the practice of PR rests somewhere within a
continuum from "pure accommodation (building trust & maintaining important relationships)" to "pure
advocacy (arguing on behalf of a particular cause or opinion)"



Cutlip, Center & Broom models ANS - focused on individual's role in org.,



evaluation ANS - measurement of how efficiently and effectively a PR effort met the org's goals



heuristic ANS - practical approach to problem solving, may include lessons learned by trial and error



Hunt & Grunig models ANS - focused on ways PR function interacts with org. & its publics; press
agentry/publicity, public info, 2-way asymmetrical, 2-way symmetrical

, integrated marketing communications (IMC) ANS - encompasses many persuasive communications; 3
distinct disciplines- advertising, marketing, some functions of PR



International Association of Business Communicators (IABC) ANS - org that seeks to promote PR as a
profession through the establishment of voluntary accreditation programs



marketing ANS - process of researching, creating, refining and promoting a product or service and
distributing that product or service to targeted consumers



mission statement ANS - stating each value as a principle; can help you move from idea to proposed
action



normative ANS - two way symmetry; ideal standard or model for achieving excellence in PR (according
to Grunig and his wife)



planning ANS - strategy phase of problem-solving process, in which practicioners use the info gathered
during research



public ANS - any group of people who share common interests or values in a particular situation
(especially interests or values they might be willing to act upon)



public relations ANS - management of relationships between an org and its publics



Public Relations Society of America (PRSA) ANS - society for PR, has tried to define PR on several
occasions



reflective paradigm ANS - simultaneous reactions with a broad range of stakeholders, recognizes that
orgs. can achieve only as much as society permits



relationship management ANS - organization maintains good relationship with publics; one of the most
important roles a PR practicioner can play

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