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MKTG 3213 Weeks 3-4 questions with 100% correct answers (6)
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MKTG 3213 Weeks 3-4 questions with 100% correct answers (6)
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MKTG 3213 Weeks 3-4 questions with100% correct answers (6)
The process of consumption - correct answer ✔✔Need recognition, information search, evolution of
alternatives, purchase, reaction
What are the types of needs? - correct answer ✔✔Physiological, safety, social, personal
Marketing is crucial for triggering ____ cues within the consumer base. - correct answer ✔✔external
Which of these factors does not influence how much time consumers spend searching for information?
• Loyalty to brand
• Packaging
• Risk involved with purchase
• Purchasing habits - correct answer ✔✔packaging
What would be an objective attribute for the purchase of a first car?
• Favorite color
• Comfort
• Design
• Gas mileage - correct answer ✔✔Gas mileage
__________ is defined as the set of products or services that comes to mind when a consumer
recognizes a need. - correct answer ✔✔Consideration set
Two crucial questions consumers must determine after deciding to purchase a product are: - correct
answer ✔✔when and where
, Sarah is on her way to a job interview when it suddenly starts to rain. Which of these purchase decision
criteria is likely the biggest driver for her decision to buy an umbrella on her way to the interview? -
correct answer ✔✔Urgency
Where do consumer expectations come from? - correct answer ✔✔Other consumers (friends and
family)
What is the last stage of the Process of Consumption? - correct answer ✔✔Reaction
Most evaluation with services takes place: - correct answer ✔✔during and after consumption
How does the Process of Consumption for products differ from the Process of Consumption for services?
- correct answer ✔✔For Services, Evaluation of Alternatives appears after purchase
Josh is getting his haircut in Stillwater for the first time. A haircut is defined as a ____, therefore he will
rely most heavily on _______ when making his decision of where to go. - correct answer ✔✔service;
recommendations from personal sources
The consideration set for services is _________ when compared to the consideration set for products -
correct answer ✔✔smaller
In Business-to-Business transactions, the main focus is on: - correct answer ✔✔the customer
relationship
Goodyear is looking to sell tires to both Walmart and individual consumers. Goodyear's marketing team
is expecting to need a different strategy for each of these two groups. Which of these is not a reason for
them to expect these differences?
• Consumers are more likely to buy spontaneously
• Businesses are more concerned with the brand image
• Businesses are generally more informed than consumers
• Consumers buy what they want, not always what they need - correct answer ✔✔Businesses are more
concerned with the brand image
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