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MNG3702 EXAM PACK 2024/2025
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, lOMoAR cPSD| 42036583UNIVERSITY EXAMINATIONS
May 2024
Nonvenue-based examination
MNG3702
Strategy Implementation And Control
First Examiner: Prof T Botha
Second Examiner: Ms K Molefe
Moderator: Ms S Hughes
Date: 17 May 2024
Duration: 4 hours
PLEASE NOTE
No emailed submissions will be accepted.
No late submissions will be accepted.
Only typed answers will be accepted.
Only the OWN WORK of students will be accepted.
Michelin
, Bibendum
Michelin is a leading French brand and manufacturer of tires and rubber products, founded in 1888 by two
Michelin brothers. The company is one of the largest tyre manufacturers in the world, with a market share of
14.8 % in 2023. The company also sells popular travel guides and road maps. They can make or break chefs by the
number of Michelin stars they award to their restaurants. Michelin stars are a rating system used by the red
Michelin Guide to grade restaurants on their quality and excellence. Restaurants can be awarded one, two or three
stars, based on various criteria, such as quality of their ingredients used, the
, lOMoAR cPSD| 42036583
May 2024
harmony of flavours in their dishes, the mastery of various techniques, the personality of the chef, and the
consistency of the menu. The Michelin Man (Bibendum) is known word wide.
The history of the Michelin Guide
Considered by many to be the hallmark of global fine dining and quality cuisine, the Michelin Guide wields
immense power over chefs, restaurateurs, and foodies the world over. It may divide opinions across the food
service industry, but its influence is undeniable. French chef Paul Bocuse, a pioneer of nouvelle
however, was anything but glamorous.
When the Michelin tire company was established in 1888 by brothers André and Édouard Michelin in France, it
was a time when driving was perceived as a novelty to most, with less than 3,000 cars in all the country.
However, the brothers were quick to recognize driving and mobility as a lasting trend.
To encourage more road travel, and hence boost tire sales, they decided to create a comprehensive guidebook
for motorists which catalogued hotels, restaurants, mechanics, and gas stations. In 1900, the very first edition
of the Michelin Guide was published, and 35 000 copies were given out for free.
As the tire company grew, so did the guide. Country-specific editions were published throughout Europe,
starting with Belgium in 1904. A charge was introduced for the first time in 1920 when André Michelin walked
into a garage and saw copies of the guidebook being used to support a workbench. Realizing that
uides.
By that time, the restaurant section of the Michelin guide had become so popular that the company started
to recruit anonymous inspectors to visit and review restaurants. Six years later in 1926, the Michelin star
system was born. There were other notable changes as well, namely listing restaurants by specific
categories, the debut of hotel listings and the abandonment of paid-for advertisements. The single-star
restaurant review system also expanded to the present three-star system in 1931.
has grown into an authority on global fine dining. Since its first publication in 1900, more than 30 million
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