orange theory sa onboarding
Questions with Correct Verified
Answers
what is a lead? - ANSWER -anyone who has provided their contact information and,
in doing so, "leads" toward a potential sales
-leads are important because we are driven by memberships. without leads,
studios would have no prospects
2 ways we generate leads - ANSWER self generated (refer + receive, community
events, B2B)
Business produced (facebook, national campaigns, etc)
prospecting - ANSWER is generating and capturing real qualified leads (actual info)
daily production model - ANSWER one of the core tools for setting daily selling
expectations. It is used to assist and elevate the Sales Associate's performance
expectations-->leads-->contacts-->appointments-->shows-->close-->referrals
studio performance goals - ANSWER each studio is "required" to meet
minimum standards! We refer to these as key performance indicators (KPIs)
the standard for intros (first time guests) is - ANSWER 150 per month
standard for new join is - ANSWER 75 per month
the standard Membership Mix (the breakdown of reoccurring memberships vs.
packages) is - ANSWER 80% memberships and 20% packages
standard utilization is - ANSWER 80%
, inbound calls - ANSWER -current members
-non members (prospects/ leads)
telephone inquiry script - ANSWER it offers step-by-step verbiage on what to say when
speaking on the phone! it also helps assist the sales staff by using the call time wisely
while multitasking in a busy studio environment
-we use the TI script whenever the phone is picked up. Make sure to be prompt
and answer the phone within 3 rings
objective for inbound calls - ANSWER Current Member Call
Objectives -assist with scheduling, payment changes, class
cancelations etc -provide excellent customer service by answering all
questions Nonmember/ Prospect Call Objectives -obtain contact
information
-how they heard about us
-set up the appointment
Yes pyramid - ANSWER -yes
-confidently deliver price
-show the quality
-offer the convenience
-build emotional value
-extensive product knowledge
-confidence
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