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Qualtrics Platform Essentials Test with Solutions to Questions
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Qualtrics Platform Essentials Test with Solutions to Questions
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Qualtrics Platform Essentials Test withSolutions to Questions
types of insights - Ans breakdowns in processes, opportunities to enhance services,
ways to streamline an interaction, moments for education or communication, areas for
further investigation
experience data (x-data) - Ans data collected from stakeholders, data for how
people think, feel, and behave
operational data (o-data) - Ans data that an organization collects as part of the normal
course of business (demographic info)
experience expectations - Ans how people think and feel about a future interaction
with an organization, which can be collected regularly or periodically
interaction perceptions - Ans how people think and feel about a specific interaction, can
be tracked continuously or periodically
journey perceptions - Ans how people think or feel about a collection of activities
around a goal, can be tracked continuously or periodically
relationship attitudes - Ans how people feel about relationships with other people in
their organization overall, can be tracked continuously or periodically
- customer NPS, customer sentiment, employee engagement, brand tracking
, ad-hoc diagnositics - Ans how people think or feel about a problem or opportunity, which
is collected as needed based on other findings
choice preferences - Ans how people would rank different alternatives
stages of a survey project - Ans survey design
survey build
distribution
data collection and processing
reporting
decision making
set your project objectives - Ans using objectives as a reference tool will reduce the
temptation to ask questions that don't directly relate to the business question
make every question count - Ans every question should directly contribute to answering
the project objectives, should drive questions related to the goal
plan the order of questions - Ans 1. Broad to Narrow (brand tracking + employee pulse)
2. Narrow to Broad (customer touchpoint)
demographic question placement - Ans start of the survey: only place demographic
questions that are critical to the screening or qualifying of respondents
end of the survey: other demographic questions at the end...they have potential to lead
to dropout
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