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Most important parts MNCsLecture 1: What is sustainability
Bansal & song 2017 verschillen tussen sustainability & responsibility:
Sustainability Responsibility
Systems science Ethics
Facts; e.g. causes for productivity Morality, e.g. meanings to productivity
Discovery empirical facts. Describing Reasoning values. Formulation ethical
relationships elements of facts. Explaining principle. Justifying why follow an ethical
mechanism behind relationships principle.
Corporation and the natural environment Corporation and society
What are connection and What is the moral responsibility of
interdependencies of economics, society managers and firms to society and
and the environment? environment?
Sustainable development Normative position
4 times overlap: construct definitions, Ontological Assumptions of the Role of Business in
Society, Nomological networks , construct measurements
Nomological networks:
- The strategic turn that pointed to financial outcomes.
- The strategic turn also pointed to nonfinancial outcomes.
- The role of CEOs and the top management team.
- Organizational variables in shaping responsibility and sustainability.
o new venture’s long-term orientation decreases the negative effect of corporate
responsibility on organizational performance.
- Stakeholders.
- Institutional and societal context.
Responsibility describe desirable business actions in society but lack the tools to explain
why, when and how system change.
Sustainability help understand why and can outline the factual and empirical condition.
Conclusion Responsibility research started with a normative orientation (language and
reasoning of ethics) and normative welfare economics in an industrial era in which scholars
and social activists questioned unconstrained laissez-faire capitalism.
Sustainability research was a reaction to the disruptions created by the economic development
of natural resource systems, which was undermining the very purpose of economic
development.
Sustainable development = meets the needs of the present without compromising the ability
of future generations to meet their own needs
, Lecture 2: Value creation for sustainability
Institutional logics: principles/guidelines on how to interpret and function in social situations
- Example: university logic of science and logic of commerce
Porter and Kramer 2011
Traditional business practices profit (not taken into concern soc/env concequences)
More CR Less legitimacy lower trust policies undermine competitiveness and
economic growth
Creating shared value (CSV) "hybrid" business model that seeks the creation of EcV
alongside the creation of SoV and contribution to environmental sustainability
- “... policies and operating practices that enhance the competitiveness of a company
while simultaneously advancing the economic and social conditions in the
communities in which it operates.” (p. 66)
Creation through
- Reconceiving products and markets
- Redefining productivity in the value chain
- Enabling local cluster development
Evolution of capitalism
Combine logics shared value creation and new kinds of business models
Laasch 2018 (sustainable business models = hetergeneous)
- Commercial value logic
- Moral value logic
- Systemic value logic
Commercial logic
- Proposition: product or service on the market
- Creation: processes, structures and capabilities
- Exchange happens on market, customers are the focal point
- Capture on creation
Sustainability value creation
- Proposition: blending social, environmental and economic
- Creation: not allowing unsustainable activities, processes or structures
- Exchange is multi-relational and systemic
- Capture value not only for the organization but also for stakeholders and larger
environment
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