UCSB Comm 88 Final Questions & Answers Already Passed
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Course
UCSB Comm 88
Institution
UCSB Comm 88
Ways to increase response rate of self administered surveys -
️️inducements/incentives, easy to complete and return, a persuasive cover letter,
advance mailing, follow up mailings, etc
A test that protects subjects from harm should - ️️not diminish self worth, or cause
stress, anxiety, ...
UCSB Comm 88 Final
Ways to increase response rate of self administered surveys -
✔️✔️inducements/incentives, easy to complete and return, a persuasive cover letter,
advance mailing, follow up mailings, etc
A test that protects subjects from harm should - ✔️✔️not diminish self worth, or cause
stress, anxiety, or embarrassment
Ways to preserve right to privacy - ✔️✔️anonymity and confidentiality
Types of deception - ✔️✔️outright deception and concealment
Outright deception - ✔️✔️deliberately providing false info
Concealment - ✔️✔️withholding key information
Primary goals of survey research - ✔️✔️identify/describe attitudes or behaviors,
examine those relationships
Examples of self administered surveys - ✔️✔️mail surveys, online or emailed surveys,
handouts
Strengths of self administered surveys - ✔️✔️easy and inexpensive, no interviewer
influence, increased privacy
Interview Surveys - ✔️✔️personal or face-to-face, telephone
Strengths of face to face interview surveys - ✔️✔️more flexible (can probe for depth),
higher response rate
Weaknesses of face to face interview surveys - ✔️✔️possible interviewer influence,
higher costs
Strengths of telephone interview surveys compared to face to face - ✔️✔️fast results,
reduced cost, more privacy, more efficiency
Strengths of telephone interview surveys compared to self administered - ✔️✔️more
detail, better response rate
, Cross sec must be explained to obtain an informed consent - ✔️✔️purpose &
procedures, risks & discomforts, ability to withdraw, how to answer questions
tional study - ✔️✔️one sample at one time
Longitudinal study - ✔️✔️more than one point in time measured (experience over time,
changes in public opinion, before/after)
Types of longitudinal studies - ✔️✔️Panel, trend, cohort
Panel study - ✔️✔️same people each time
Trend survey - ✔️✔️different random samples from same population (survey
Americans every five years regarding church going)
Cohort survey - ✔️✔️different samples but of same cohort (something that binds
people based on an event in time: birth year)
survey data can conclude - ✔️✔️variables are related or associated
survey data can NOT conclude - ✔️✔️If one variable causes the other
In order to establish causality - ✔️✔️variables must be related, time order must be
established, other explanations/causes must be ruled out
Causality problems of survey/correlational research - ✔️✔️causal direction problem
(time order) & third variable problem (other explanations)
partial correlation - ✔️✔️To solve third variable problem in survey research
Partial correlation - ✔️✔️mathematically partial out 3rd variables by measuring them
and controlling for their effects. See if correlation of main variables still holds
To solve causal direction problem in survey research - ✔️✔️conduct a longitudinal
study such as a "cross lagged panel design"
Cross lagged panel design *** - ✔️✔️survey design that measures the same sample
multiple times
Purpose of experimental research - ✔️✔️to test hypotheses of cause & effect and
establish internal validity
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