AICE Travel & Tourism Paper #1 WITH COMPLETE
SOLUTIONS
domestic, international, inbound, outbound, mass, specialized, independent,
What are the main types of tourism?
packaged
Resort (beach, purpose-built, integrated), town, city, country, urban, rural, coastal,
What are the types of destinations?
island, MEDC, LEDC
What are the main reasons people travel? Leisure, business, VFR
What are the key specialized markets that Medical, religious, adventure, cultural, ecotourism, sports, health/spa, special
are travel motivators? interest
Accessibility, built/natural attractions, climate, culture (traditions, language,
What are the characteristics that appeal to
gastronomy, dress, handicrafts), events (art, music, festivals, sports), history
visitors?
(architecture), leisure activities, range and type of accomodations, religion
What are the challenges of the travel and Seasonality, intangibility, perishability (MUST KNOW HOW TO OVERCOME EACH)
tourism industry?
Seasonal pricing, group booking offers, closure business in of season, financial
planning and budgeting, marketing campaigns, align with tour operators of travel
How do you overcome seasonality
agents, introduction of development of events, development of the local
environment, facility of structural development
, allow third party sites to do bookings, study trends, use marketing strategies ex-
How do you overcome perishability
group discounts
3D tours, testimonies, vids/pics, holiday packages that make it easy for tourists,
How do you overcome intangibility
satisfying a need of the buyer, branding
Number of tourist arrivals, key tourism generating areas and receiving areas, visitor
What are the patterns in local, national and
spending, number of people employed both directly and indirectly, trends including
global tourism?
occupancy rates, duration of stay and mode of transportation
What are the factors that affect tourism? economic, social, political, technological, ecological
Changes to national economy and GDP
Levels of disposable income
Change in the distribution of wealth (BRICS)
What are economic factors
Changes in employment opportunities
Changes in currency exchange rates
Infrastructure development and improvement
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