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MNM2615 ASSESSMENT 3 SEMESTER 2 2024 Discuss the industries that Africa requires with a view to establishing a business in Africa Provide an example of which industry the chosen SME falls into and provide two more industries that the chosen SME contribu $2.94   Add to cart

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MNM2615 ASSESSMENT 3 SEMESTER 2 2024 Discuss the industries that Africa requires with a view to establishing a business in Africa Provide an example of which industry the chosen SME falls into and provide two more industries that the chosen SME contribu

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MNM2615 ASSESSMENT 3 SEMESTER 2 2024 Discuss the industries that Africa requires with a view to establishing a business in Africa Provide an example of which industry the chosen SME falls into and provide two more industries that the chosen SME contributes to. Explain factors of the market...

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  • October 18, 2024
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Table of Contents
Introduction ............................................................................................................ 2
Question 1: Discuss the industries that Africa requires with a view to establishing a
business in Africa. .................................................................................................... 3
Telecommunications ............................................................................................ 3
Energy ................................................................................................................. 4
Healthcare ........................................................................................................... 4
Agriculture ........................................................................................................... 4
Question 2: Provide an example of which industry the chosen SME falls into and provide
two more industries that the chosen SME contributes to. ............................................ 5
E-commerce ........................................................................................................ 5
Education ............................................................................................................ 6
Question 3: Explain factors of the marketing environment that may affect marketing
decisions of the SME targeting African consumers. ..................................................... 6
Economic Factors ................................................................................................ 6
Technological Environment ................................................................................... 7
Cultural Environment ............................................................................................ 7
Regulatory Environment ........................................................................................ 7
Question 4: Discuss challenges of doing business in Africa. ........................................ 8
Political Instability ................................................................................................ 8
Infrastructure Deficiency....................................................................................... 8
Access to Finance ................................................................................................ 9
Competition ......................................................................................................... 9
Conclusion ............................................................................................................ 10
List of References .................................................................................................. 10




Introduction
The African business landscape presents unique opportunities for growth, particularly
for SMEs that can adapt to the continent’s dynamic economic and socio-political
environment. As the demand for digital connectivity increases, industries like

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