100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
BU.920.605 (Marketing Management) Latest Exam Readiness Guide $14.49   Add to cart

Exam (elaborations)

BU.920.605 (Marketing Management) Latest Exam Readiness Guide

 3 views  0 purchase

BU.920.605 (Marketing Management) Latest Exam Readiness Guide BU.920.605 (Marketing Management) Latest Exam Readiness Guide BU.920.605 (Marketing Management) Latest Exam Readiness Guide

Preview 3 out of 22  pages

  • October 18, 2024
  • 22
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
All documents for this subject (9)
avatar-seller
ClemAcademia
BU.920.605



Marketing Management




LATEST EXAM READINESS
GUIDE
Q&S




©2024/2025

,1. Which of the following best explains the concept of
"Customer Lifetime Value" (CLV) in marketing
management?

A) A temporary increase in sales due to a marketing
promotion.

B) The total revenue expected from a customer over the
entire period of their relationship with a company.

C) The current value of a single transaction made by a
customer.

D) The cost associated with acquiring a new customer.

Correct Answer : B

Rationale : Customer Lifetime Value (CLV) is crucial in
marketing as it helps firms make informed decisions
regarding customer acquisition and retention strategies by
focusing on long-term profitability.

2. Which pricing strategy is characterized by setting a high
price initially and then lowering it over time?

A) Penetration Pricing

B) Skimming Pricing

C) Premium Pricing

©2024/2025

, D) Economy Pricing

Correct Answer : B

Rationale : Skimming pricing allows companies to
maximize profits from segments willing to pay a higher price
before targeting more price-sensitive consumers.

3. In a SWOT analysis, which of the following is
considered a 'weakness'?

A) An emerging market

B) Strong brand recognition

C) Dependence on a single supplier

D) High customer satisfaction

Correct Answer : C

Rationale : Dependence on a single supplier can be a
weakness because it poses a risk to supply chain stability,
which could affect business operations.

### Fill-in-the-Blank Questions

4. The term _______ refers to customizing a product or
service to meet the needs of a specific market segment.

Correct Answer : Market Segmentation

Rationale : Market segmentation allows businesses to
©2024/2025

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ClemAcademia. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $14.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

82956 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$14.49
  • (0)
  Add to cart