TRADE DESK QUESTIONS AND ANSWERS WITH SOLUTIONS 2024
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Course
GXMO
Institution
GXMO
TRADE DESK QUESTIONS AND ANSWERS WITH SOLUTIONS 2024
True - ANSWER A campaign's strategy depends on the sales cycle of the product being advertised.
True - ANSWER Recency plays a more important role in retargeting strategies than with other campaign strategies.
As soon as there is enough dat...
TRADE DESK QUESTIONS AND ANSWERS
WITH SOLUTIONS 2024
True - ANSWER A campaign's strategy depends on the sales cycle of the product being advertised.
True - ANSWER Recency plays a more important role in retargeting strategies than with other campaign
strategies.
As soon as there is enough data to inform decisions - ANSWER When should you start optimizing?
False - ANSWER When budgets are large, you should focus on more granular targeting with your
campaign.
False - ANSWER Add data is created equal
True - ANSWER "Data exhaust" refers to data generated as trails or information byproducts that are
created by all digital activities.
True - ANSWER You must keep testing and optimizing your data throughout a campaign to see the
greatest results.
How was the data collected?
What action was taken to qualify?
How often is the data refreshed?
Who supplied the data? - ANSWER Which of the following questions should you ask when leveraging
data
3x - ANSWER Which of the following metrics is most important when it comes to quality versus scale in
data?
True - ANSWER A data management platform (DMP) allows you to convert first-party data into
prospecting data.
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