Module One Assignment Southern New Hampshire University BUS 225: Critical Business Skills for Success Liz 08:35:24 GMT -05:00 Module One Assignment Application Critical thinking in business is like the compass for a ship venturing into uncharted waters. It guides decision-makers through com...
Application
Critical thinking in business is like the compass for a ship venturing into uncharted waters. It
guides decision-makers through complex situations, ensuring that every angle is considered,
and every potential pitfall is evaluated. By applying critical thinking, businesses can dissect
problems, gather pertinent data, and devise strategies that align with their overarching goals.
This methodical approach not only propels a business towards its objectives but also fosters a
culture of innovation and continuous improvement. Disney's strategic use of critical thinking in
their diversification efforts showcases the power of informed decision-making. By analyzing
market trends, consumer behavior, and competitive dynamics, Disney can navigate the
complexities of new ventures with a clear vision. This approach not only mitigates risks but also
uncovers new opportunities, ensuring that each step aligns with the company's overarching
objectives. It's a testament to the power of critical thinking in shaping the future of businesses,
allowing them to adapt and thrive in an ever-evolving marketplace.
Analysis
The Walt Disney Company, founded in 1923, has become a cornerstone of the entertainment
industry. From the debut of Mickey Mouse in 1928 to the opening of Disneyland in 1955 and
Disney World in 1971, Disney has expanded its magic kingdom far beyond animated films. His
resilience in moving to California and establishing a Hollywood studio marked the beginning of
an era. Disney's mission statement, "to entertain, inform and inspire people around the globe
through the power of unparalleled storytelling," reflects the core of what has made the
company a household name. This commitment to storytelling excellence, combined with iconic
brands and innovative technologies, has solidified Disney's status as a leader in the global
entertainment industry.
Disney's diversification strategy involves expanding its business into different industries
and markets. Disney has done this through acquisitions like Pixar, Marvel and Lucasfilm which
expand their content library and reach more viewers; entering streaming with Disney+ which
competes with other digital platforms; as well as opening theme park locations throughout
China and France to diversify further their theme park business operations.
Disney's strategic shift towards diversification is a testament to their adaptability in an ever-
evolving media landscape. By embracing digital platforms and expanding their content
offerings, they've shown a keen understanding of changing consumer behaviors. This move not
only broadens their reach but also fortifies their position in the industry, ensuring that Disney
remains synonymous with entertainment for generations to come.
08:35:24 GMT -05:00
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