Program Evaluation: Binchley College Global Campus, Southern New Hampshire University HEA 530: Data-Driven Decision Making Program Evaluation: Binchley College Introduction: Office of Admissions Any college or university admissions office has an array of responsibilities. However, their charge...
Program Evaluation: Binchley College
Introduction: Office of Admissions
Any college or university admissions office has an array of responsibilities. However,
their charge is simple; to recruit students to their institution. Representatives are responsible for
recruiting students, as well as considering potential students’ applications. Each institution’s
office of admissions is structured differently. Some colleges or universities do not have a
designated admission office but do have offices on campus whose duty is to assist with the
admission process (Admissions Staffing, n.d.). Where I am employed there is no admissions
office. Instead, there are Enrollment Services. They are responsible for not only enrollment but
also take on the role of retention; making sure that those students are alerted when they are at
risk of failing or have not attended class. The Binchley College Office of Admissions, like so
many others, must be sure that its function aligns with the institution and its mission and those
that are responsible do the same.
, The goals of the Office of Admissions at Binchley College are to increase applicants,
total enrollment, and recruitment. The Admissions Office consists of four individuals, that
include the Director, Associate Director, Data Manager, and Student Ambassador
Supervisor.
While they are responsible for the above-mentioned, they need to be conscious of their approach,
making sure that it aligns with the organization and the mission of that organization. The director
is the individual that oversees all operations of the department and reports to the area vice
president. As the director, the first priority is enrollment, working with high school seniors and
guidance counselors. They are responsible for putting together programs that will capture and
entice new students and bring back those that once attended. The associate director of admissions
is responsible for carrying out programs that are geared towards new students. Another member
of the team is the admissions data manager. Their position is solely based on gathering data and
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