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Test Bank to Accompany Electronic Commerce 2010,Turban,6e

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Test Bank to Accompany Electronic Commerce 2010,Turban,6e

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  • October 18, 2024
  • 1009
  • 2024/2025
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  • Turban,6e_tb
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bonie314
Electronic Commerce 9th Edition (Turban / Lee / King / Liang /
q q q q q q q q q q q


Turban)Chapter 1 Overview of Electronic Commerce
q q q q q q




1.1 True/False

1) Radio frequency identification (RFID) chips were used to prevent counterfeit tickets and
q q q q q q q q q q q


to ensure the safety of the athletes' food at the 2008 Olympics in Beijing.
q q q q q q q q q q q q q q


Answer: TRUE q


Diff: 2 Page Ref: 2
q q q


AACSB Standard: Use of Information Technology
q q q q q




2) Electronic commerce (EC) is the process ofbuying, selling, transferring, or
q q q q q q q q q


exchanging products, services, and/or information via the Internet only.
q q q q q q q q q


Answer: FALSE
Diff: 2
q Page Ref: 4
q q q


AACSB Standard: Use of Information Technology
q q q q q




3) EC can be conducted over the public Internet or privately-owned intranets.
q q q q q q q q q q


Answer: TRUE
q q


Diff: 1 Page Ref: 4
q q q




4) Inthe field, a sales representative writes notes with a mobile handwriting-recognition computer
q q q q q q q q q q q


immediately after a sales call. This can be viewed as an business-to-business EC activity.
q q q q q q q q q q q q q q


Answer: FALSE
q q


Diff: 2 Page Ref: 5
q q q


AACSB Standard: Reflective Thinking
q q




5) Froma service perspective, EC allow governments, firms, consumers, and management to
q q q q q q q q q q


both cut service costs and improve the quality and speed of customer service.
q q q q q q q q q q q q q


Answer: TRUE q


Diff: 2 Page Ref: 5
q q q


AACSB Standard: Use of Information Technology
q q q q q




6) An extranet isa networkthat uses private corporate networks to link together multiple intranets.
q q q q q q q q q q q q


Answer: FALSE
q q


Diff: 2 Page Ref: 7
q q q




7) An example ofbusiness-to-consumer (B2C) is when Dell provides customer service online
q q q q q q q q q q


by collaborating electronically with its partners.
q q q q q q


Answer: FALSE
Diff: 2
q Page Ref: 7
q q q

,8) eMarketer estimated that retail e-commerce sales would decrease approximately 1.6 percent in
q q q q q q q q q q q


2009.
q


Answer: FALSE
Diff: 2
q Page Ref: 7
q q q




9) Network infrastructures include cell phones and other electronic devices that are located in
q q q q q q q q q q q q


various locations by telecommunications networks, including wireless ones.
q q q q q q q q


Answer: TRUE q


Diff: 2 Page Ref: 8
q q q


AACSB Standard: Use of Information Technology
q q q q q




10) The final participants in B2B transactions are
q q q q q q


consumers.Answer: FALSE
q q q


Diff: 1 Page Ref: 9
q q q




11) When RetroMedia Inc. purchases Godiva chocolates as gifts for its employees and has Godiva
q q q q q q q q q q q q q


mail them directly to the recipient, RetroMedia is engaged in B2B2C.
q q q q q q q q q q q


Answer: TRUE q


Diff: 2 Page Ref: 9, 10
q q q q




12) Doing your banking on an iPhone is an example of m-commerce.
q q q q q q q q q q


Answer: TRUE
q q


Diff: 2 Page Ref: 11
q q q


AACSB Standard: Use of Information Technology
q q q q q




13) EC's future is now being shaped largely by the worldwide oil and financial
q q q q q q q q q q q q


crises.Answer: FALSE
q q q


Diff: 3 Page Ref: 13
q q q


AACSB Standard: Reflective Thinking
q q




14) Despite the failures of individual companies, the total volume of EC has been growing by 5 to
q q q q q q q q q q q q q q q q


7percent every year.
q q q q


Answer: FALSE
Diff: 2 Page Ref: 13
q q q




15) E-commerce 2.0 is based primarily on blogs and corporate-sponsored q q q q q q q q


collaboration. Answer: FALSE
q q q


Diff: 1 Page Ref: 13
q q q




16) In effect, in a social network there are online and offline communities ofpeople with
q q q q q q q q q q q q q


similarinterests.
q q


Answer: FALSE
Diff: 2 qPage Ref: 17 q q

,17) Enterprise-oriented networks are social networks whose primaryobjective is to q q q q q q q q


qfacilitate business. q


Answer: TRUE q


Diff: 1 qPage Ref: 17 q q




18) Economic, legal, societal, and technological factors have created a highlycompetitive
q q q q q q q q q


qbusiness environment in which customers are becoming less powerful.
q q q q q q q q


Answer: FALSE
Diff: 2 Page Ref: 27
q q q




19) The financial/economic crisis of 2008-2009 has resulted in many companies going out
q q q q q q q q q q q


qof business or being acquired by other companies.
q q q q q q q


Answer: TRUE q


Diff: 1 Page Ref: 27
q q q




20) Business models are a subset ofa business plan or business case and refer to methods of
q q q q q q q q q q q q q q q


qdoingbusiness by which a company can generate revenue.
q q q q q q q q


Answer: TRUE q


Diff: 2 Page Ref: 30
q q q




21) A business model outlines how the organization or the EC project will generate revenue
q q q q q q q q q q q q q


through sales, transaction fees, advertising fees, affiliate fees, or other revenue sources.
q q q q q q q q q q q q


qAnswer: FALSE q


Diff: 2 Page Ref: 30
q q q




22) A value proposition refers to the tangible and intangible benefits that a companycan derive
q q q q q q q q q q q q q


from using EC—making it an important part of the marketing plan.
q q q q q q q q q q q


Answer: TRUE q


Diff: 2 Page Ref: 33
q q q




23) Affiliate marketing is an EC business model of word-of-mouth marketing in which customers
q q q q q q q q q q q q


promote a product or service to friends or other people.
q q q q q q q q q q


Answer: FALSE
Diff: 2 qPage Ref: 34 q q




24) The Web site http://chemconnect.com for the chemical industry is an example of special
q q q q q q q q q q q q


qinterest vertical marketplaces that concentrate on one industry.
q q q q q q q


Answer: TRUE q


Diff: 1 Page Ref: 34
q q q




25) The branch ofphilosophy that deals with what is considered to be right and wrong is known
q q q q q q q q q q q q q q q


qascorporate governance.
q q


Answer: FALSE
Diff: 1 Page Ref: 34
q q q

, 1.2 Multiple Choice q




1) The 2008 Olympics in Beijing was the most digital Olympics to date for each of the
q q q q q q q q q q q q q q q


qfollowingreasons except: q q


A) Many of the tickets were purchased online by people worldwide, using Beijing
q q q q q q q q q q q


qGehueTicketmaster, in what is called business-to-business (B2B) e-commerce.
q q q q q q q q


B) The International Olympic Committee launched a YouTube channelto broadcast clips that
q q q q q q q q q q


qwere accessible in many developing countries.
q q q q q


C) Millions watched the Olympics through online videos and Internet-enabled cell phones
q q q q q q q q q q


qand other mobile devices.
q q q


D) Global Positioning Systems (GPS) were used to track the position ofsailing and rowing
q q q q q q q q q q q q


qboats. Answer: A q q


Diff: 3 Page Ref: 2
q q q


AACSB Standard: Use of Information Technology
q q q q q




2) RFID technology was used to support each of the following activities at the 2008
q q q q q q q q q q q q q


qBeijingOlympics except: q q


A) ensuring safety of athletes' food q q q q


B) blogging on social networks q q q


C) preventing the sale ofcounterfeit tickets q q q q


D) tracking marathon runners q q


Answer: B
q q


Diff: 2 Page Ref: 2,3
q q q


AACSB Standard: Use of Information Technology
q q q q q




3) q refers to the buying and selling of goods and services; servicing of q q q q q q q q q q q


customers;collaborating with business partners; and conducting electronic transactions
q q q q q q q q q


within an organization.
q q q


A) E-commerce
B) E-business
C) Pure e-commerce q


D) Partial e-commerce q


Answer: B
q q


Diff: 1 qPage Ref: 5 q q




4) EC can take several forms depending on the degree of digitization ofthe following
q q q q q q q q q q q q


qthreedimensions:
q


A) the product or service sold, the process, and the delivery method.
q q q q q q q q q q


B) the business process, the collaboration, and the transaction.
q q q q q q q


C) the payment method, the delivery method, and the production method.
q q q q q q q q q


D) the marketing channel, the agent, and the collaboration
q q q q q q q


qmethod.Answer: A q q


Diff: 2 Page Ref: 5
q q q

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