Module Two Milestone Worksheet: Target Market and Persona Southern New Hampshire University MKT 205: Applied Marketing Strategies 02:11:20 GMT -05:00 TARGET MARKET P R OD U C T “healthy†carob (chocolate substitute) bars T A R GE T MA R K E T R E SE A R C H My target market is:...
Module Two Milestone Worksheet: Target Market and Persona
Southern New Hampshire University
MKT 205: Applied Marketing Strategies
02:11:20 GMT -05:00
, TARGET MARKET
P R OD U C T
“healthy” carob (chocolate substitute) bars
T A R GE T MA R K E T R E SE A R C H
My target market is: Target Market Females between 34-42 looking for healthier alternative.
D E MO GR A P H I C C H A R A C T E R I S T I C S
Target Market Females between 34- 42 Looking for healthier alternative
PSYCHOGRAPHIC CHARACTERISTICS
Hobbies and Interests: Enjoying time with family, living a healthy lifestyle including exercising
or walking, and cooking/baking.
Wants/Product & Shopping Preferences: Shopping preferences will ordering online and
grocery store pick up. Reduce sugar intake since the family has a history of diabetes and
high blood pressure. Most items will be purchased from grocery stores, and online
shopping, but will purchase from whole foods store for healthier snacks and more open
options for eating healthier.
Current Product-Related Buying Behavior: Prefers brand quality over price, also has healthier
brand over sugar packed products.
Goals: Maintain a healthy balance and watch sugar levels
Lifestyle: Eating healthy, taking in less sugary and maintain regular exercise as a whole family.
02:11:20 GMT -05:00
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