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INSY 3330 Final Chapter 7 questions and answers
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INSY 3330 Final Chapter 7 questions and answers
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INSY 3330 FinalChapter 7 questions
and answers
Television ad retargeting: - answer Marketers displaying TV ads
can retarget those ads or other messages to
tweeters in real time to reinforce their marketing message.
Advertisers with video
content, like the National Basketball Association, insert in-tweet
video clips, which are
video replays. Advertisers can precede the video with an ad, or
place an ad just below
the video on screen. Companies can follow up with a Promoted
Tweet.
Techniques for identifying mobile locations: - answer ○ Geo-aware
techniques
i. Identify location of user's device and target ads, recommending
actions
within reach
Techniques for identifying mobile locations: - answer ○ Geo-fencing
techniques
i. Identify a perimeter around a location and target ads and
recommendations within that perimeter
, Techniques for identifying mobile locations: - answer ○ Identifying
locations
i. GPS signals
ii. Cell-tower locations
iii. Wi-Fi locations
iv. Geo search
v. Sign-in / registration
Sentiment analysis: - answer the process of computationally
identifying and categorizing opinions expressed in a piece of text,
especially in order to determine whether the writer's attitude
towards a particular topic, product, etc., is positive, negative, or
neutral
Location based services: - answer involve providing services to
users based on their
location
○ Personal navigation
○ Point-of-interest
○ Reviews
○ Friend-finders, family trackers
Geo-targeting techniques: - answer Geo-targeting of ads involves
sending ads based on the
user's location.
Location based marketing: - answer targets marketing messages to
users based on their
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