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Table of Contents
Introduction ........................................................................................................................... 3
QUESTION 1 ........................................................................................................................ 3
a. Conduct secondary research to identify a suitable country for Engen’s expansion ........ 3
b. Summary of Market Information from Each Source ....................................................... 3
QUESTION 2 ........................................................................................................................ 4
Product Strategy: Standardization vs. Adaptation.............................................................. 4
Cultural and Consumer Preferences ................................................................................. 4
Regulatory Compliance ..................................................................................................... 5
Economies of Scale .......................................................................................................... 5
Competitive Positioning ..................................................................................................... 5
Conclusion for Product Strategy ........................................................................................ 5
QUESTION 3 ........................................................................................................................ 6
a. Potential Conflicts in Distribution Channels ................................................................... 6
b. Distribution Challenges and Strategic Solutions ............................................................ 6
Conclusion ............................................................................................................................ 7
References ........................................................................................................................... 8
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