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MNM3711 ASSIGNMENT 03 SEMESTER 2 2024
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MNM3711 ASSIGN 3 SEMESTER 2 2024DISCLAIMER
MNM3711 assignment 3 Semester 2 2024 is a guide that help students to
answer their 1st assessment. Therefore, students can use as the document
contains different pools of questions. Those who need further assistance
may contact the given details:
, MNM3711 ASSIGN 3 SEMESTER 2 2024
Table of Contents
Introduction ................................................................................................................ 3
QUESTION 1 ............................................................................................................. 3
a. Conduct secondary research to identify a suitable country for Engen’s expansion
................................................................................................................................ 3
b. Summary of Market Information from Each Source ............................................ 3
QUESTION 2 ............................................................................................................. 4
Product Strategy: Standardization vs. Adaptation................................................... 4
Cultural and Consumer Preferences....................................................................... 4
Regulatory Compliance .......................................................................................... 5
Economies of Scale ................................................................................................ 5
Competitive Positioning .......................................................................................... 5
Conclusion for Product Strategy ............................................................................. 5
QUESTION 3 ............................................................................................................. 6
a. Potential Conflicts in Distribution Channels ........................................................ 6
b. Distribution Challenges and Strategic Solutions ................................................. 6
Conclusion ................................................................................................................. 7
References ................................................................................................................. 8
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