WPC 480 Exam 2 Questions and Answers

WPC 480 Exam 2 Questions and
Answers

Blue iiOcean iiStrategy ii- iiAnswers ii-- iiSuccessfully iicombining iidifferentiation iiand iicost-
leadership iiactivities

- iiUses iivalue iiinnovation iito iireconcile iitrade-offs ii(Between iiDifferentiation ii& iiCost
iiLeadership)


"Untapped iiMarket iiSpace"
"Create iiadditional iidemand"
"Opportunity iifor iiHighly iiProfitable iiGrowth"

How iito iiIncrease iiConsumer iiPerceived iiBenefits? ii- iiAnswers ii-- iiRaise, iiraise iithe
iistandard iiand iiindustry iinorm iito iiyour iibusiness


- iiCreate, iiCreate iisomething iithe iiindustry iihas iinever iioffered

What iiare ii2 iiValue iiInnovation iiStrategies ii? ii- iiAnswers ii-1. iiLowering iiCosts ii(Eliminate
ii& iiReduce)


2. iiIncrease iiperceived iiConsumer iiBenefits ii(Raise ii& iiCreate)

Threat iiof iiEntry ii(Competitive iiForces, iiDifferentiation) ii- iiAnswers ii-- iiProtection iidue iito
iiintangible iiresources, iiinnovation, iiand iicustomer iiservice


- iiRisk iiinclude iiErosion iiof iiMargins iiand iiReplacement

Threat iiof iiEntry ii(Cost iiLeadership) ii- iiAnswers ii-- iiProtects iiagainst iientry iidue iito
iiEconomies iiof iiScale


- iiRisk iiinclude iiErosion iiof iiMargins iiand iiReplacement

Power iiof iiSuppliers ii(Differentiation) ii- iiAnswers ii-- iiprotection iiagainst iiinput iiprices
iiwhich iican iibe iipassed iito iicustomers


Risks iiinclude iiErosion iiof iiMargins

Power iiof iiSuppliers ii(Cost iiLeadership) ii- iiAnswers ii-- iiProtection iiagainst iiincrease iiin
iiinput iiprices iiwhich iican iibe iiabsorbed

, - iiRisks iiinclude iiErosion iiof iiMargins

Power iiof iiBuyers ii(Differentiation) ii- iiAnswers ii-- iiProtection iiagainst iidecreased iisales
iiprices
- iiAre iiwell iidifferentiated iiproducts

- iiRisks, iiErosion iiof iiMargins

Power iiof iiBuyers ii(Cost iiLeadership) ii- iiAnswers ii-- iiProtected iiagainst iidecrease iiin
iisales iiprices
- iiCan iibe iiabsorbed

- iiRisks, iiErosion iiof iiMargins

Threat iiof iiSubstitutes ii(Differentiation) ii- iiAnswers ii-- iiProtection iiagainst iisubstitute,
iidifferential iiappeal


- iiRisks, iiReplacement iiwhen iiface iiwith iiInnovation*

Threat iiof iiSubstitutes ii(Cost iiLeadership) ii- iiAnswers ii-- iiProtection iiagainst iisubstitutes
iithrough iifurther iilower iiprices


- iiRisks, iiReplacement iiwhen iifaced iiwith iiinnovation

Rivalry iiAmong iiCompetitors ii(Differentiation) ii- iiAnswers ii-- iiProtection iiONLY iiif
iiproduct iihas iienough iidifferential iiappeal


- iiCompetition iifocus ii= iiPrice iiShifts

- iiRisks, iiIncreasing iiproduct iifeatures iiand iino iirecovery iiprofit

Rivalry iiAmong iiCompetitors ii(Cost iiLeadership) ii- iiAnswers ii-- iiProtection iiagainst iiprice
iiwars iibecause iilowest iicost iifirm iiWINS


- iiRisks, iilowering iicosts iito iidrive iivalue iibelow iiacceptable iithreshold

- iiFocus iiof iicompetition iito iiswitch iito iinon-price iiattributes ii(enhancing iia iiproduct
iiwithout iicost iiinputs)


Economies iiof iiScope ii- iiAnswers ii-- iiSavings iithat iicome iifrom iiproducing ii2 iior iimore
iioutputs ii(cheaper iithan iiit iiwould iibe iito iiproduce iithem iiindividually)


How iido iiManagers iiIncrease iiPerceived iiValue iior iiDecrease iiCosts? ii- iiAnswers ii-1.
iiProduct iiFeatures
2. iiCustomer iiService
3. iiComplements